"Mobile value added services enable operators to address subscribers' desire for personalized entertainment and communication and have quickly emerged as the new growth sector, offering significant possibilities for increased average revenue per user (ARPU),"
Dahabra said.
"For operators to fully tap into the vast potential of mobile value added services, they must orientate their business strategies towards the concept of diversification - both in terms of content and service offering. Info2cell.com has been leading the way in the region by forming strategic partnerships with several leading regional and international content providers such as Al Arabiya, BBC, CNN, Mubahser and AME Info and we have been consistently broadening our service offering portfolio to diversify our revenue streams," Dahabra added.
Info2cell.com offers the most advanced mobile messaging technology to enable content providers to deliver messages and data to mobile phones, including SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games. Info2cell.com's WASP platform is interconnected to 27 mobile operators in the Middle East and Africa region, providing potential access to over 85 million mobile phone subscribers.

Posted by Anne-Birte Stensgaard, Senior News Editor



