BenQ-Siemens announces part sponsorship of Middle East Mobility and Broadband Summit 2006

Through its participation as one of the platinum sponsors of the annual event being held alongside the Middle East RFID and Smartphone Summit, BenQ-Siemens will showcase its latest range of exclusively designed, high-performing mobile phones for the Middle East and Africa region's mobility-driven business enterprises and public organisations.

Kazi Najib Ashraf, Vice President of Sales and Marketing, BenQ-Siemens said:

'BenQ-Siemens will introduce its latest mobile phone with broadband capability at the Summit. A demonstration of its S88, S68, EF81, E61 and EL71 phone models will also be hosted at the exhibition taking place alongside the Summit, to showcase the superior mobile technology and high lifestyle appeal the new range offers to today's increasingly mobile workforce and discerning, style-conscious consumers.'

'The Middle East Mobility & Broadband Summit 2006, with its focus on emerging mobility, wireless and broadband technologies, radio frequency identification and smartphones, provides BenQ-Siemens an ideal platform through which to network with strategic partners, strengthen its market presence and target its feature-packed mobile phones at a wider base of consumers,' he added.

BenQ-Siemens combines BenQ's multimedia expertise and award-winning designs with Siemens' engineering heritage and intellectual property to offer new models to the market faster than in the past in order to meet high customer expectations and capitalise on the region's increasing mobile penetration rate. The company has carved a distinct niche for itself in the industry with the launch of more than 12 new phones this season.