Reef Mall registers 40 per cent increase in visitor traffic during Dubai Summer Surprises

Ms Abbasa Hameed Al Azzawi, Marketing Support Manager, Reef Mall commented, "We aim to present the very best offerings to our shoppers. Therefore we feel it is very important to evaluate the events and exhibitions that take place at the mall so we can constantly innovate and improve in order to appeal to the wide variety of customer tastes and preferences," she added.

Through the DSS, Reef Mall achieved significant response and popularity, with some events receiving more attention than others. Art workshops were very successful in terms of the number of people that participated. The event that spiraled in popularity especially among kids was the Barbie event that lasted for 2 weeks and included lots of games, movies and fashion shows presented by professional young models presenting latest Barbie wear and accessories.

Speaking on the increase in the percentage of visitors this year Ms Abbasa Al Azzawi said, "We have received tremendous response to the events organized by Reef Mall in association with DSS, which have been well received and extremely successful. We noticed that the increase in visitor traffic in response to the events has increased this year by 40% and also reached 50% mark for some exceptional events."