DriveArabia.com doubles traffic during summer

"We believe that the addition of exciting new features has doubled the appeal of our website, and therefore doubled our visitor numbers," said Diago Martins, Head of Marketing. "This is uncanny, considering our traffic figures had been stagnant for months before, and then suddenly increases during the typically slow summer months."

In its drive to become the best automotive resource in the Middle East, DriveArabia.com was the first auto website in the region to launch a professional automotive blog back in June, with up-to-the-minute news and commentary about cars. Then the comprehensive new car buying guide was introduced in August, complete with detailed stats and local price estimates for cars and 4WDs sold in regional dealerships. The ongoing critical reviews continue to make up an important part of the website too. The website itself has also been lightly facelifted and the number of sections has been tightened to make it easier to browse.

"Work on the new car buyer guide is still ongoing and is about 80% complete now, but since the bestselling makes and models are already online, it is proving to be the most popular section of the website," commented the Editor-in-Chief, Mashfique H. Chowdhury. "While the numerous other automotive portals in this region concentrate on building yet another online classifieds for used cars, we are choosing the high road and arming people with more knowledge before they set out to buy their next car."

The growth in traffic is being attributed mostly to word-of-mouth since most of the new visitors are from the Emirates and surrounding countries, although general search engine rankings have also played a part in boosting visitor numbers. DriveArabia.com will not be releasing actual traffic figures at this time, but there are plans to publicly display traffic statistics from sometime next year in a completely transparent manner.