Pioneering MICE event to present emerging industry trends

And in bringing together business tourism professionals from the public and private sector it is hosting a MICE presentation at the Al Seef Convention Hall of the Bahrain International Exhibition & Convention Centre (BIEC) on 12th September 2006.

Nikki Williams, Director of Hosted Buyer Programmes for IMEX (The worldwide Exhibition for MICE) and Jon Bradshaw, Senior Sales Manager for IMEX, are the speakers for the pioneering meeting and each have more than 12 years experience in the MICE Industry. The presentation by the British industry experts is one of the initiatives of BCEA who are working to fulfill their mandate to internationally promote Bahrain as an all year-round business destination and to cultivate partnerships with the exhibition, convention, meetings and incentive travel community.

"In addition to being a critical component of BCEA's destination marketing strategy, providing learning opportunities for MICE industry professionals in Bahrain by organising presentations and seminars is one of the key roles of the Authority,

says Debbie Stanford-Kristiansen, Acting Director of MICE, Destination Marketing and PR at BCEA.

"We are increasingly focusing our marketing strategies to be of benefit to the new people who are joining the country's MICE industry by providing learning opportunities as well as working with, and encouraging our industry partners from across Bahrain to embrace similar initiatives and eventually increase the subsequent economic impact of business tourism spending in the country," adds Ms. Kristiansen.