Etihad Airways selects Hitit as the frequent flyer software provider

At the core of the program's creation is the absence of uncompromising restrictions traditionally associated with existing loyalty schemes, replaced instead with a flexible range of features and services designed to cater to public demand.

"Hitit perfectly complements Etihad's unique customer recognition strategy, both in terms of technology and the professionalism and skills of the people involved. They have delivered an important component of Etihad Guest, Etihad's unique loyalty programme, helping us achieve the large scope and ambitious timelines of the programme. Our partnership with Hitit allows us to deliver enhanced value to our Guests." says Peter Baumgartner, Head of Marketing, Etihad Airways.

Etihad has chosen Hitit's Crane Frequent Flyer software as a strategic component in its new program. Crane Frequent Flyer System, with its rich features and flexibility provides the power and dynamism that meets Etihad's high standards.

"Hitit Computer Services is proud to be a part of this innovative project. We thank Etihad for giving us the opportunity to be a part of Etihad Guest, a program that introduces fresh ideas to airline loyalty." stated Nur Gokman, CEO of Hitit Computer Services.

Crane Frequent Flyer continues to be the best selling airline loyalty solution worldwide.