Al Qudra Holding signs 15 year 'public facility' agreement with Abu Dhabi Municipality

The agreement was made with Al Qudra Holding and will be managed through Viola Pro Media who will supply and install 60 units of state of the art public toilet facilities in strategic locations throughout Abu Dhabi. It is the first time in the Middle East that public facilities of the type will be installed. A key objective of the Municipality is to provide modern, clean and attractive facilities to residents and visitors to Abu Dhabi. This contract will help meet this objective.

The agreement was signed on behalf of the Abu Dhabi Municipality by His Excellency Dr. Joan Al Dhahiry, President of Abu Dhabi Municipality and His Excellency Engineer Salah Salem Bin Omeir Al-Shamsi, Al Qudra Holding Chairman and Chairman of Viola Pro Media. The contract was signed in the presence of His Excellency Khalifa Khoury and Mr Ammar Sharaf, Board Members of Viola Pro Media.

This Agreement demonstrates the active cooperation between the public and private sector. The facilities are top of the range, state of the art - they are self-cleaning and take into consideration the different needs of different users such as those with special needs and mothers accompanied by children. They are in line with the modern public toilets found in major cities and world capitals such as London, Germany, and Switzerland. Viola Pro Media will provide and install these public health facilities and will maintain them for 15 years. In return the Abu Dhabi Municipality will provide Viola Pro Media with the exclusive rights to a number of distinctive advertising sites in the city of Abu Dhabi.

His Excellency Dr. Joan Al Dhahiry, Manager of the Abu Dhabi Municipality expressed his delight in signing the agreement and said, "This cooperation comes within the framework of the efforts being made by the Abu Dhabi Municipality for the development of the present and future of the city and is in line with the directives of His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE and Governor of Abu Dhabi and His Highness Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces Chairman of the Executive Council of Abu Dhabi Emirate. These directives aim to strengthen the role and position of Abu Dhabi on the world map by providing essential modern facilities.

Engineer Al-Shamsi emphasized the importance of the agreement and stated: "This cooperation reflects the aspirations and expectations of the parties to provide integrated services to the benefit and interest of the Abu Dhabi Emirate, and the nation's economy in general. Our agreement is based on a solid foundation and, as Al Qudra Holding, we are proud to be the first to help the government launch this type of public interest initiative."

Mr Ammar Sharraf, Managing Director and Board Member Viola Pro Media, added: "This innovative agreement provides Viol Pro Media with the exclusive rights to a number of important outdoor media sites in the city of Abu Dhabi for a period of 15 years. We are implementing quality international standards for outdoor advertising which will enhance the aesthetic appearance of our city."