Emaar Pakistan opens sales of new Prados townhouses at Canyon Views from Sept. 16
- United Arab Emirates: Thursday, September 14 - 2006 at 16:51
- PRESS RELEASE
Emaar Pakistan, the country-arm of global real estate major Emaar Properties, has unveiled a second series of residential quarters, the Prados, at its Canyon Views development in Islamabad.
Like its predecessor, the Mirador homes, Prados are also Portuguese-styled and are integrated into a self-sufficient neighborhood featuring an array of amenities such as retail units, school and children's play area.
"Investor feedback to Mirador homes has been overwhelming," said Mr Mohammed Al-Falasi, Managing Director, Emaar Pakistan. "The enthusiastic response prompted us to launch Prados, the second residential quarters in our first master-planned community in Pakistan - the Canyon Views, which is part of a PKR145 billion (US$2.4 billion) development outlay by Emaar in Pakistan."
Featuring terracotta walls, gabled roofs and wrought iron detailing, the Prados townhomes are ideal for families. Set amidst wide-open green spaces, meandering walkways and tree-lined streets, the houses are centrally located near the city center, yet comfortably tucked away from the city's hustle and bustle.
"Prados infuses a wonderful sense of the Portuguese passion for life in a community that is rooted in modern Pakistan," added Mr Al-Falasi. "These homes take the best of Portuguese style and adapt them to suit the Islamabad climes."
Prados townhouses have large ceilings that reflect heat at the height of summer and retain warmth during winter. Each home has intricate architectural textures with meticulous attention given to the interiors. Residents can customize the colour palette of their homes with two colour finishes. Ceramic tiles are standard and kitchens come fitted with elegant cabinetry and granite countertops. All bedrooms have built-in wardrobes and the master-bedroom has en-suite bathroom. Service quarters and parking for two vehicles are other features.
Amenities include swimming pool, tennis court, walking trails and open spaces for picnics and barbecues. Situated within a gated community, Prados has close access to a town centre that features retail outlets, restaurants, fitness facilities, schools and a mosque. Prados also offers 24-hour security and maintenance services.
"Emaar has a track record of handing over 14,000 homes in varied master-planned community projects in Dubai," said Mr Al-Falasi. "We extended the same concept to Pakistan with Mirador homes, and continue the trend with the Prados townhouses."
Canyon Views is located in the DHAI Phase 2 extension. Emaar is also developing the Highlands in Islamabad and Crescent Bay in Karachi apart from having signed a Memorandum of Understanding with the Port Qasim Authority to develop a mixed-use project in Karachi.
Emaar's Pakistan development initiatives are in line with the company's Vision 2010 of becoming one of the world's most valuable companies through focused expansion and diversification.
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Emaar Properties, the Dubai-based Public Joint Stock Company and one of the world's largest real estate companies, is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company recently announced that its net profits for the half year ended 30 June 2006 reached AED 3.053 billion (US$0.831 billion) - a significant gain of 21 per cent over the first-half 2005 results of AED 2.533 billion (US$0.690 billion) - reflecting the remarkable growth the company has gained since its inception in 1997.
With more than 14,000 homes handed over to customers, Emaar has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes and The Greens. The company also owns and manages the Gold and Diamond Park.
Emaar has marched ahead with the construction of its AED 73 billion (US$20 billion) Burj Dubai Downtown development, which comprises the Burj Dubai - the tallest tower in the world when completed in 2008, The Dubai Mall, Burj Dubai Business Hub, The Lofts, The Old Town, The Old Town Island, Burj Dubai Boulevard, The Residences, Burj Views, man-made lakes, landscaped parks and gardens.
The company has joint ventures and projects across the region covering India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon, Tunisia and Saudi Arabia. In July 2006, Emaar also announced the opening of a full-fledged representative office in China, thus becoming the first Middle East property developer to effectively tap the potential offered by the world's second largest economy. Emaar also entered the US market by acquiring John Laing Homes, the second largest privately held homebuilder in the U.S., thus creating one of the world's leading real estate developers in residential homebuilding.
In a move that scaled up its core competency in product sales across the international arena, particularly the Western hemisphere, Emaar acquired Hamptons International, the UK-based subsidiary of premier property developer Wheelock Properties (Singapore) Ltd in a deal worth AED 562.45 million (US$153.05 million). The acquisition covers Hamptons' UK offices and its joint venture with CB Richard Ellis Hamptons International in the UK and Hamptons International Oman; and will build Emaar's international network of offices to over 130 over the next few years.
Last year the property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 150 malls in the larger emerging markets of the Middle East, North Africa (MENA) and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.
Earlier this year the company announced plans to expand its investments into the education and healthcare business. The education initiative will involve the establishment of international schools in the MENA region and India, which will offer premium quality education and an integrated curriculum for students ranging from kindergarten to tertiary levels. Emaar's healthcare diversification will see the company invest around AED 18.35 billion (US$5 billion) over the next decade in the MENA and South Asia markets with the construction of hospitals, clinics and medical centres and the investment in the provision of world-class healthcare services.
While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 59,000 shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080
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