Coca-Cola and Jawad Business Group partnership to strengthen local business operations

Coca-Cola, the world's largest beverage company, has announced the renewal of its business contract with the Jawad Business Group, a well diversified food retail, distribution and restaurant franchise operating in the GCC region.



Rafik El Toukhi, Region Manager for Coca-Cola Middle East and Faisal Jawad, Chairman of Jawad Business Group just after they signed the contract.
Rafik El Toukhi, Region Manager for Coca-Cola Middle East and Faisal Jawad, Chairman of Jawad Business Group just after they signed the contract.

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The five year supply partnership will make Coca-Cola the exclusive beverage provider of select Jawad Business Group quick service and casual dining stores in the region.

The agreement strengthens the existing partnership agreement Coca-Cola has had with Jawad Business Group over the last 10 years.

Speaking on the occasion of the agreement Rafik El Toukhi, Region Manager for Coca-Cola Middle East said,

'Our relationship with Jawad Business Group has been growing from strength to strength and the renewal of our agreement is a strong testament to this growth. We are very pleased with the agreement and look forward to refreshing the mind, body and spirits of Jawad Business Group's valued customers.'



Faisal Jawad, Chairman of Jawad Business Group commented, 'We both share the same deep-rooted values when it comes to servicing our customers and therefore our partnership seems only natural. The level and quality of services offered by a global brand like Coca-Cola is unparallel and helps us service our clientele in the best possible way.'




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Notes and media contacts

The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Coca-Cola Light, Fanta and Sprite. As well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.

Jawad Business Group

Jawad Business Group is a Bahraini company operating across the Gulf Co operation Council States (GCC) with interests in food retail, distribution of fast moving consumer goods, fashion, footwear and, restaurant franchises, third party logistics , retail money exchange, travel and related services and insurance brokerage services. The company operates more than 260 stores across the GCC States and has aggressive expansion plans for the months ahead in these markets and beyond.

For further information, please contact:
Krupa Uthappa, Promoseven Weber Shandwick PR, Tel: (+9714) 3210077, Fax: (+9714) 3211711

Or:
Lubna Forzley. Coca-Cola Middle East, Tel: (+97317) 216600, Fax: (+97317) 216522
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, September 17 - 2006 at 14:49 UAE local time (GMT+4)

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