Motorola's hot new portfolio delivers stylish choices for all segments of the Middle East market

For an audience of regional media and customers from North Africa to the GCC, as well as some of Dubai's well-known faces, Motorola showcased a wickedly compelling new line-up designed for style, ease-of-use, and seamless communications. Set against the backdrop of the Third Line Gallery, Motorola executives highlighted the colour, music, form, and functional elements that together make up the world's most enviable new handset range.

"The Middle East is currently undergoing a period of artistic, cultural and personal expression that enables people to express themselves through the colour and form of their communications devices and helps define their individual style," said Ron Schaeffer, Director, Product Portfolio, Motorola Mobile Devices.

"The Motorola handsets and accessories unveiled today set a new standard in style and design. This latest range from Motorola meets the diverse needs of every mobile consumer in the Middle East. We are anticipating major demand for these devices across the region right through Ramadan and the holiday season,"

added Schaeffer.

In the spotlight of Motorola's new handsets and accessories are:
• the MOTOKRZR and MOTORIZR, which illustrate the latest in design, style and elegance;
• MOTOFONE, a game-changing handset that redefines the market, making high design and smart technology truly affordable;
• the MOTOMOBILE portfolio including the W220, a value-priced clamshell that provides a new level of slim-line style and functionality;
• MOTORAZR V3xx and MOTORAZR maxx V6 which blend high-speed HSDPA connectivity and dynamic multimedia;
• and two of Motorola's latest MobileME Bluetooth® headsets, the H670 and H800, which reflect the style and sophistication of the MOTOKRZR and MOTORIZR.

Motorola MOTOKRZR

Available in both GSM and CDMA, the MOTOKRZR will be available globally during the second half of 2006. The GSM MOTOKRZR features a high resolution 2.0 megapixel camera, stereo Bluetooth® headset support1, an updated phone directory, new messaging applications, integrated music player and expandable memory up to 1GB.

Motorola MOTORIZR

Merging an innovative slider design with an impressive feature set which is accessible either opened or closed, the MOTORIZR offers intuitive functionality. This slider optimises on-the-go imaging with its expansive landscape display, 2.0 megapixel camera and programmed point-and-shoot keys. The built-in music player supports a variety of formats and its video capabilities complete this dynamic package.

Motorola MOTOFONE

The MOTOFONE offers an intuitive new interface built on icons and voice versus text. By using images, the device makes it simpler and friendlier for first-time users to navigate, place a call, and retrieve messages. Its large, high contrast screen, powered by our revolutionary ClearVision® display, helps eliminate glare from direct sunlight -- making it easier to use the phone outdoors, on-the-go.

Motorola MOTORAZR V3xx

The MOTORAZR V3xx delivers high-speed networking and premium multimedia capabilities in the award-winning MOTORAZR form. Adding premium metal finishes and colours, plus HSDPA and EDGE technology, users can watch live streaming video over broadband-like connections and conduct two-way video calls with 15 frames per second2. A compact multimedia machine, the MOTORAZR V3xx includes an integrated music player and Bluetooth® wireless technology stereo music profiles for streaming music to compatible Bluetooth®-enabled wireless stereo headphones1.

Motorola MOTORAZR maxx V6

The MOTORAZR maxx V6 embodies Motorola's commitment to design and innovation with premium materials and next-generation technology. Impossibly thin with a futuristic blend of metal and glass, the stylish MOTORAZR maxx V6 puts multimedia in hand with broadband-like connectivity and high-speed downloads via HSDPA and EDGE technology, VGA and 2.0 megapixel cameras for two-way video calling2, and an integrated music player. External, touch-sensitive music keys and up to 2GB of optional removable microSD™ memory enables easy and immediate access to music.

Motorola W220

Motorola's W220 provides consumers with the tools they need to stay connected. This feature rich handset includes a built-in stereo FM radio, picture messaging, alarm clock and up to 600 entry phone book. The smart W220 also features an innovative external display with colour icons for instant updates on message, battery and phone call status.

Motorola Bluetooth® Headsets H670 and H800

Reflecting the new handsets look and feel, the Motorola H6703 and H8003 Bluetooth® headsets bring advancements in talk time, sound clarity, upgraded finishes and laser-etched graphics. Influenced by MOTOKRZR, the Motorola H670 is sleek and functional, offering optimal comfort. The Motorola H800 debuts with a unique sliding mechanism replicating the MOTORIZR. Both offerings exemplify how Motorola extends its design philosophy across its entire portfolio.