Addax Media premiers first television production

Addax Media, wholly owned by Addax Investment Bank will be a holding company that will focus on acquiring innovative, high-quality media productions ranging from full length movies to television serials.

Addax Media's board of directors will include: Yousef Al Essa, Chief Executive Officer, Addax Investment Bank; Yaser Moustafa, Vice President, Corporate Finance, Addax Investment Bank and Meshari Abdulla Al Mutawa, Chief Executive Officer, Rawaj Productions.

Addax Media's first venture, a television serial based on the life of a prominent Islamic military leader had its worldwide premiere yesterday at a press event held at La Cave Restaurant, Kingdom of Bahrain. "Khalid Bin Waleed", produced by Addax Media in cooperation with Rawaj Productions will air during the Holy Month of Ramadan on both MBC and Dubai Television in addition to select other channels.

Present at the press conference to launch Addax Media and its new venture were board members Yousef Al Essa, Yaser Moustafa and Meshari Abdulla Al Mutawa.

Speaking at the event, Yousef Al Essa, CEO, Addax Investment Bank and Addax Media Chairman said, "The formation of our new subsidiary, Addax Media, is in keeping with our corporate strategy of expansion and diversification into specific high-return industries. Broadcast media is growing at a rapid pace and is one of the most lucrative forms of media in the Middle East today. The current interest in broadcast media is fuelled by regional governments opening themselves up to the many possibilities of commercial television and radio stations."
"The region has enormous, untapped potential in its talented actors, producers and directors; Addax Media hopes to nurture this latent talent and act as a platform to showcase dynamic, young film makers from the Arab world," Al Essa added.

Renowned Syrian actor Basem Yakhor will play the lead role of "Khalid Bin Waleed" in Addax Media's first completed production. "Khalid Bin Waleed" also known as the "Sword of Allah" is a military legend in Islam and has been made popular through movies and now a television serial dedicated to celebrating his life and victories.

"We are extremely pleased with the finished production of our first venture, "Khalid Bin Waleed". We have collaborated with some of the best talent in the Arab entertainment industry to bring this epic character to life. "Khalid Bin Waleed" has already been picked up by two of the most popular, widely watched television stations in the Middle East, which is testimony to the reach of this character and his story. Through our association with Addax Media, we hope to unveil many more successful productions in the future," said Meshari Abdulla Al Mutawa, CEO, Rawaj and Addax Media Board Member.

"Khalid Bin Waleed" will air on MBC and Dubai TV during the Holy Month of Ramadan.