The Dubai office of PWS will hold the account, while its network offices across the Middle East will provide insights and experience from within the different local markets. The agency will provide Carrier with strategic public relations counsel and other services such as media relations, consumer relations and B2B relations.
The PR campaign will be rolled out in the third quarter this year and will include a Corporate Social Responsibility initiative that will be piloted in the UAE and then taken to other markets.
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Promoseven Weber Shandwick appointed Carrier's PR Agency
- United Arab Emirates: Tuesday, September 19 - 2006 at 13:50
- PRESS RELEASE
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Carrier Corporation (NYSE: UTX), the world's largest provider of heating, air conditioning and refrigeration solutions, has appointed Promoseven Weber Shandwick (PWS) as its Public Relations agency for the Gulf and the Levant.
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Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, September 19 - 2006 at 13:50 UAE local time (GMT+4)
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About Carrier Corporation
Carrier Corporation, headquartered in Farmington, Connecticut, USA, is the world's largest provider of heating, air conditioning and refrigeration solutions with operations in 172 countries. It is a subsidiary of United Technologies Corp., a diversified company that provides a broad range of high technology products and services to the aerospace and commercial building industries worldwide.
About Promoseven Weber Shandwick
Promoseven is Weber Shandwick's affiliate in the Middle East with the largest PR network. The agency has access to Weber Shandwick's network offices in 75 countries across the globe. PWS is a full service professional PR agency, delivering integrated PR solutions in the Middle East and North Africa. With a team of over 100 mostly multi-lingual PR professionals with local and regional reach capability. Its client base comprise of international, regional and local companies. The agency is also a founding member of the Middle East PR Association.
For further information please contact: Elizabeth Sen, Promoseven Weber Shandwick, Tel: 3210077
Carrier Corporation, headquartered in Farmington, Connecticut, USA, is the world's largest provider of heating, air conditioning and refrigeration solutions with operations in 172 countries. It is a subsidiary of United Technologies Corp., a diversified company that provides a broad range of high technology products and services to the aerospace and commercial building industries worldwide.
About Promoseven Weber Shandwick
Promoseven is Weber Shandwick's affiliate in the Middle East with the largest PR network. The agency has access to Weber Shandwick's network offices in 75 countries across the globe. PWS is a full service professional PR agency, delivering integrated PR solutions in the Middle East and North Africa. With a team of over 100 mostly multi-lingual PR professionals with local and regional reach capability. Its client base comprise of international, regional and local companies. The agency is also a founding member of the Middle East PR Association.
For further information please contact: Elizabeth Sen, Promoseven Weber Shandwick, Tel: 3210077
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