New mission statement for the Grand Rotana Resort & Spa Sharm El Sheikh

The meeting gathered all executives, area management & department heads all contributing in the brainstorming workshop to set up the Grand's new positioning statement. The brainstorming resulted in formulating a positioning for the resort, which mainly entails offering to each and every guest a distinguished and memorable resort experience. By constantly providing a friendly yet professional service in a relaxed Arabian atmosphere.

The Resort will always strive to meet and exceed the owners expectations by providing them with constant and tangible improvements which will reflect on the profitability product and the goodwill of the Grand Rotana. The resort vision is to be the leading 5* deluxe resort in Sharm El Sheikh by the end of 2008. The meeting has also concluded the fact that the Grand Rotana will strive to capitalize on its unique and different product along with its unparalleled set of facilities to be the leader in providing:
• Unique, varied, creative dining experience.
• The safest, most innovative, varied and caring children activities and facilities in the area.
• The first ZEN Spa experience fully integrated to both, the resort guests and local community by its diverse therapies and ambiance.
• The most professional, competitive, tailor made, memorable events and conferences.