Register | Forgot password?
Switch to Arabic
Monday, November 23 - 2009

Emaar to launch recycling initiative at 'Home Improvement' community event

  • United Arab Emirates: Wednesday, September 20 - 2006 at 14:16
  • PRESS RELEASE

Emaar Properties will launch its new recycling initiative, Earth Watch, at the Home Improvement 2006 community event to be held on September 21 and 22 at Hayya! Club, The Meadows Village from 10 am to 10 pm.

Article continues below
  • Emaar Properties - The Meadows.
    Emaar Properties - The Meadows.
Home Improvement 2006 will be a platform for residents in Emaar's master-planned communities to meet and discuss topics of interest such as interior design, gardening, home finance, Feng Shui, security in the home and recycling. Experts in each field will lead seminars and a mini-exhibition by HSBC and select retailers will be hosted alongside.

"Earth Watch is being launched at Home Improvement 2006 - one of the largest Emaar community meets - to highlight the importance of recycling," Mr Ahmad Al Falasi, Director, Property Management, Emaar Properties. "Over 4,000 tonnes of waste are dumped every day in Dubai's landfills, which takes several hundred years to degrade. The toxic material in waste is detrimental to the environment and recycling is the most effective waste management practice. Emaar's Earth Watch applies the first principle of recycling - sorting at source."

Earth Watch will introduce two recycling tools - cardboard boxes and plastic bags. Residents are urged to use the cardboard boxes for all paper waste, and plastic bags for beverage containers, metal cans and cups. Earth Watch representatives will collect the boxes and bags and provide new sets every week. Bins with green, yellow and blue lids will also be placed within the communities for recycling paper, plastic and metal, and glass waste, respectively.

"Earth Watch is a comprehensive system for recycling and will reduce waste in home garbage by 30 to 40 per cent," added Mr Al Falasi. "It is a significant step that assures long-term benefits for the environment."

Home Improvement 2006, open for all Emaar residents, will also focus on home maintenance needs. Maintenance service providers including Emrill, MAB, EMCO, Raha-Tech, Farnek and Hitches & Glitches will participate in the event. Visitors can win prizes courtesy of the event's sponsor HSBC.

"Home Improvement is one of the crucial events in Emaar's community calendar," said Mr Al Falasi. "The topics of discussion have been carefully selected to reflect the aspirations of Emaar's residents as well as to offer them guidance on improving their lifestyle choices."
Also consider reading:
Log in to request more information from Emaar Properties

Notes and media contacts

Emaar's community portal, www.emaar.com/communityportal, has more details on the event such as the various speakers and the time scheduled for each of the seminar topics. Residents can confirm attendance by calling 04-367 3987.

Emaar, the pioneer of master-planned communities in Dubai, has handed over more than 14,000 homes through its various projects.

About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company and one of the world's largest real estate companies, is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company recently announced that its net profits for the half year ended 30 June 2006 reached AED 3.053 billion (US$0.831 billion) - a significant gain of 21 per cent over the first-half 2005 results of AED 2.533 billion (US$0.690 billion) - reflecting the remarkable growth the company has gained since its inception in 1997.

With more than 14,000 homes handed over to customers, Emaar has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes and The Greens. The company also owns and manages the Gold and Diamond Park.

Emaar has marched ahead with the construction of its AED 73 billion (US$20 billion) Burj Dubai Downtown development, which comprises the Burj Dubai - the tallest tower in the world when completed in 2008, The Dubai Mall, Burj Dubai Business Hub, The Lofts, The Old Town, The Old Town Island, Burj Dubai Boulevard, The Residences, Burj Views, man-made lakes, landscaped parks and gardens.

The company has joint ventures and projects across the region covering India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon, Tunisia and Saudi Arabia. In July 2006, Emaar also announced the opening of a full-fledged representative office in China, thus becoming the first Middle East property developer to effectively tap the potential offered by the world's second largest economy. Emaar also entered the US market by acquiring John Laing Homes, the second largest privately held homebuilder in the U.S., thus creating one of the world's leading real estate developers in residential homebuilding.

In a move that scaled up its core competency in product sales across the international arena, particularly the Western hemisphere, Emaar acquired Hamptons International, the UK-based subsidiary of premier property developer Wheelock Properties (Singapore) Ltd in a deal worth AED 562.45 million (US$153.05 million). The acquisition covers Hamptons' UK offices and its joint venture with CB Richard Ellis Hamptons International in the UK and Hamptons International Oman; and will build Emaar's international network of offices to over 130 over the next few years.

Last year the property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 150 malls in the larger emerging markets of the Middle East, North Africa (MENA) and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.

Earlier this year the company announced plans to expand its investments into the education and healthcare business. The education initiative will involve the establishment of international schools in the MENA region and India, which will offer premium quality education and an integrated curriculum for students ranging from kindergarten to tertiary levels. Emaar's healthcare diversification will see the company invest around AED 18.35 billion (US$5 billion) over the next decade in the MENA and South Asia markets with the construction of hospitals, clinics and medical centres and the investment in the provision of world-class healthcare services.

While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 59,000 shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company. For further information, please visit www.emaar.com.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions