DAMAC Properties introduces the 'Velvet Service'

Through its new service, the first of its kind in the UAE, DAMAC sales consultants will meet customers in Dubai and Abu Dhabi 24 hours after calling the company for enquiries about its properties within the two cities and throughout the region.

"Through our newly introduced initiative, DAMAC is setting a new benchmark for luxury services locally and regionally", said Peter Riddoch, CEO at DAMAC Properties.

"The Velvet Service is one of many customer oriented solutions that DAMAC will introduce in the future. Our aim is to retain our position as the best service provider within the real estate sector in the Middle East and beyond", added Riddoch.

"DAMAC has set a new standard for excellence through its highly dedicated Customer Relations Management (CRM) team, while providing clients with the ultimate in client relations and after sales services",

commented Riddoch.

DAMAC Properties was launched 10 years ago. In line with the government's introduction of freehold ownership, DAMAC was the first to introduce iconic properties on all the freehold masterplanned development launched by the Dubai and Abu Dhabi governments. Throughout the spectrum of 52 buildings launched to date, DAMAC Properties provides a luxury lifestyle that is second to none.

The property company recently unveiled an exquisite project in Lebanon, "la Residence by Ivana Trump", a US $150 Million real estate venture in the world-renowned Beirut City Center. In Jordan the property company introduced a $120 Million real estate venture within the world-acclaimed Abdali area of Amman.

DAMAC Properties also launched a $3.5 Billion exquisite mixed-use project within Trumpet Bay region located in the Tanggu District, Tianjin, People's Republic of China, as well as a $400 Million 14-building spectacular real estate venture within Lusail's Fox Hills community in Doha.

Last year, the property company was honored with three prestigious Bentley International Awards 2005 in the categories of Best UAE Development for Marina Terrace, Best Architecture for Ocean Heights and Best Developer Website (www.damacproperties.com) at a ceremony in London on 4 November 2005.

The Bentley International Property Awards, now entering their 11th year, have been described as the 'Oscars' of the property industry. The aim of the awards is to distinguish the highest levels of achievement in a range of property-related fields. Categories cover a wide range of property and real estate related activities and services, including Development, Interior Design, Architecture, Property, Advertising, Marketing, and Estate Agency Services.

The total value of DAMAC Properties' projects is over $4 Billion. It is a subsidiary of the DAMAC Holding established in 1982. An accredited ISO 9002 company, DAMAC Holding has now grown into a global conglomerate with more than 6000 employees in 18 countries. Being the first private sector Company to make a commitment to Dubai's real estate market, DAMAC properties has become the market leader with a strong sales record to its credit.