Register | Forgot password?
Switch to Arabic
Tuesday, December 1 - 2009

Dirhams 30 million to be won with Postcard Millionaire

  • United Arab Emirates: Tuesday, September 26 - 2006 at 08:22
  • PRESS RELEASE

Emirates Post unveiled the third edition of Postcard Millionaire, its hugely successful campaign that has given its winners opportunities to change their lives and realise their goals.

Article continues below
 
The prize money for the new campaign has increased by AED10 million and participants now have the chance to win up to AED30 million through weekly and quarterly draws and instant scratch and win prizes, which includes instant cash of up to AED5,000, gift coupons and Burger King and Wall Street Exchange vouchers.

Introduced with this year's campaign is the quarterly draw. Apart from the regular 48 weekly draws, which are held every Wednesday for AED100,000, are four quarterly draws for AED 200,000 each. Participants have to register their unique 10-digit pin number, via SMS, for entry into one weekly and one quarterly draw.

"I am very pleased to announce that the new Postcard Millionaire campaign will commence on September 27," said Ahmad Tahlak - CEO - Emirates Marketing & Promotions. Postcard Millionaire, he explained, was introduced in 2004 with two main goals: fostering a closer relationship between Emirates Post and the public, thereby increasing usage of the organisation's services, and giving people a way to change their lives.

"Over the past years the campaign has fostered awareness of Emirates Post and has clearly brought joy to many of those who have participated in it. Postcard Millionaire has had the support of the public across the emirates and I am confident that this will continue for the new campaign, especially with the increase in the total prize value,"


he added.

Mr. Aldrin Fernandes, CEO, The Millionaire Co, the sole distribution and marketing agency for Postcard Millionaire in the UAE, commenting on the campaign's new features, said that they were influenced and shaped by customer feedback. "These changes have been incorporated to give the end user more options.

"Another new feature of the campaign is 'CashPointz', which are part of the instant scratch and win prizes. CashPointz will allow customers to collect and accumulate points and redeem them at retail and service outlets for goods and services of their choice for the value earned." CashPointz are the equivalent of cash and give the buyer wider choice as they are accepted at over 3,500 outlets.

Burger King, Joy Alukkas, Wall Street Exchange, Zee Real Media have reconfirmed their support of the new campaign, and have returned as sponsors of Postcard Millionaire.
Also consider reading:
Log in to request more information from Emirates Post

Notes and media contacts

Those seeking information on the campaign through the web will find those details on Postcard Millionaire's new website: Additional information is also available through the campaign's 24 hours Helpline (+971) 600 566 566 or 04-335 5050.

About Emirates Post
Emirates Post, one of the most dynamic postal organizations in the region, was converted from General Postal Authority into Emirates Post Corporation on May 29, 2001, under a federal decree. This gave it a mandate to become a commercially vibrant organization providing high quality services to the public and the corporate sector. Emirates Post has developed innovative new services, diversified its offering and established alliances with global postal corporations. Emirates Post has a network of 84 post offices across the country. Emirates Post's diversified offering includes mail fulfilment, utility bill payment services, government services, direct mail, banking, retail services and money exchange & remittances.

About EMP
Emirates Marketing & Promotions (EMP), an Emirates Post subsidiary, was launched in 2005 to provide state-of-the-art integrated solutions in direct marketing and promotions. Its core activities include distribution of messages through P.O. Boxes, promotional postmarks for corporate clients, call centre management for companies as well as sales promotions. EMP is driven by a mission to create a direct communication channel between businesses and consumers by adopting global best practices in direct marketing. It has the expertise and technology to provide integrated solutions by managing the entire chain, ensuring that the client's project is delivered with precision and on time.

About The Millionaire Co.
The Millionaire Co. is a UAE based company specialising in loyalty programmes and promotions. Creating a unique and winning brand requires intensive and strategic promotions planning. The Millionaire Co. is the first such promotional management agency in the UAE and brings extensive knowledge in logistics, mechanics, distribution, product design, customer behaviour, raffles and consumer education.

This press release has been issued on behalf of Emirates Post by Concept PR. For further information, please contact: Kishani Gunasekera T: +9714 3903947/8 M: 050 246 1432 F: +9714 368 8053

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions