Splash brings Yishion to the Middle East

Chic Far East brand Yishion is available at all Splash stores across the GCC along with the recent opening of a stand-alone 1,000 sq feet Yishion store at Centrepoint, Trade Centre Road in Dubai.

Raza Beig, Managing Director, Splash stated: "Known for its comfortable, spunky and reasonably priced clothes, Yishion targets the young, fashionable and easy-going. Splash looks forward to introducing this chic label to the region's customers who are happy to embrace hip fashion brands. We are constantly on the lookout to diversify our international offerings and Yishion marks a milestone in our global quest. Splash already retails international brands such as Lee Cooper - the leading European denim wear brand, Kappa - the global sportswear brand and California based beach sports brand Maui and Sons."

"The first standalone Yishion store in the Middle East opened its doors recently within Centrepoint, Trade Centre Road and has already received a favourable response. Splash has plans to expand the brand within UAE including Abu Dhabi and the other Emirates," continued Beig.

Yishion was established by the Donguue Apparel Company in 1997 and quickly built a strong reputation for trendy, value-for-money clothes. "The region presents a promising market for Yishion due to the prevailing international style and the expanding cosmopolitan consumer base in the Middle East. Our tie up with Splash reflects a strategic decision based on Splash's 13 year retail track record in the region. Due to its robust regional presence of 55 stores and its thorough knowledge of the market, Yishion will receive the right direction and a firm footing in the region." said Bonnie Cheung, general manager, Yishion.