TAQA appoints Bates PanGulf Group as its communications partner

TAQA is a global energy company with investment capabilities in power generation, CHP, desalination, mining, renewables, upstream oil/gas, refining/retail, pipelines, metals, services, structured finance and the creation, syndication and management of assets.

TAQA was founded in Abu Dhabi in 2005 and is listed on the Abu Dhabi Stock Exchange. TAQA has in excess of AED 31bn in assets, turnover of AED3.3bn, and in excess of 7,000 MW (gross) of installed generation.

TAQA operates from its offices in Abu Dhabi with alliance partners across the Gulf, Middle East, North Africa, Sub-Saharan Africa, Europe, Asia, Australia, and the United States.

The appointment of Bates PanGulf Group as its communications partner is a strategic initiative aimed at promoting and further enhancing the profile of TAQA. The Dubai-headquartered Bates PanGulf Group has been operating in the region for the past 25 years.

Peter Barker Homek, CEO of TAQA said: "As a leading provider of energy solutions and services, TAQA is keen to highlight the kind of work it is capable of undertaking across the region and internationally. Communicating the correct messages and major initiatives to our key audiences is vital to ensuring the company's success. In Bates PanGulf Group, we have found an experienced communications partner to do this job effectively".

Mr. Avi Bhojani, Group CEO of Bates PanGulf Group, said:

"As TAQA's communications partner, Bates PanGulf is looking forward to working closely with a company that has established a reputation for efficient delivery of energy services. Bates PanGulf will leverage its expertise in the region to provide focused and effective communications strategies for TAQA in line with its philosophy of providing superior quality and professional work to its clients."

The Bates PanGulf Group offers a range of integrated marketing communications services. In addition to classical advertising - BPG Advertising, it offers world-class communications services that include 360 degree marketing (141 PanGulf), public relations (PanGulf PR), branding and design (PanGulf Design), media asset management (PanGulf Media) and healthcare marketing (Healthworld PanGulf, an Ogilvy Healthworld affiliate). Uniquely, Bates PanGulf is able to offer its clients integrated communications solutions that draw upon the diverse skill sets in the organization.

In alignment with key organizations, TAQA ensures that its growth plans are maintained and strengthened by adopting the best practices across various industry verticals. A notable contributor towards TAQA's aggressive expansion strategy has been Ernst and Young - the leading accounting services group. TAQA's appointment of Accenture played a pivotal role in its post-acquisition integration while PFC's selection as its energy industry consultant helped leverage its scope in the energy and related sectors. The appointment of CMAI as TAQA's petrochemicals expert advisor was aimed at adding value to its operations while its synergy with Simmons&Simmons's strategy was targeted at building practices around local lawyers who understand the regional culture and business.