IBM delivers breakthrough 'Energy-Smart' business computing systems with AMD Opteron processors

The new servers will deliver energy-smart business performance computing solutions that optimize power consumption at the chip, systems and software levels, and address clients' growing appetite for more powerful yet energy-efficient computing resources.

The portfolio of five new IBM systems and blades introduced is based on the next generation of AMD Opteron processors and is targeted to business performance computing -- a new compute model that leverages high performance computing capability to more effectively meet general business needs, such as business intelligence, enterprise resource planning and more.

The new systems join IBM's current line of AMD Opteron processor-based systems targeted for high-performance computing, first introduced to the market by IBM in April 2003, and can deliver up to 21 percent greater performance within the same power envelope as previous generations.

The new systems being introduced by IBM today have been optimized for business performance computing by leveraging IBM's Enterprise X-Architecture innovation to bring mainframe-inspired capabilities and sophisticated high-end technology to the company's x86 portfolio. Key innovations in today's systems include:


• The introduction of the industry's first 'snap-in' scalable blade server that allows customers to simply snap in an additional two socket AMD blade to the first in mere seconds -- doubling the processing capacity. Leveraging HyperTransport interconnect technology, IBM clients can easily double the capability of a two socket blade in a 'pay as you grow' model. This creative IBM solution gives clients the flexibility to expand as needed, while protecting their initial technology investment.


• A new breakthrough, patent-pending function called IBM Xcelerated Memory Technology to remove bottlenecks and to speed access to memory up to 15 percent faster than any vendor in the market. With Xcelerated Memory Technology IBM clients will now be able to access data faster for business critical, time-sensitive transactions.

IBM anticipates the new AMD Opteron processor-based systems will strengthen IBM's position as the world's leading server vendor with the industry's broadest arsenal of leading-edge x86 servers-from blades to racks. According to IDC, IBM already leads the critical blade segment with 40 percent marketshare, and IBM's X3 technology has driven IBM to an industry-leading 39 percent marketshare in scalable servers.

'IBM continues to deliver systems innovation on top of industry-standard components to enhance datacenter operations and business efficiency in the Middle East,' said Andy Parkinson, IBM eServer xSeries Sales Manager, Middle East, Egypt and Pakistan. 'Delivering advanced 'energy-smart' business computing systems with AMD opteron processors extends IBM's advantage in the worldwide server industry.'

Energy-Efficient 'Cool Blue' Innovation

IBM is focused on delivering a portfolio of technologies to dramatically improve power utilization and reduce energy costs by giving CIOs the tools to more accurately plan, monitor, and control power consumption to meet business expectations-similar to the insight CFOs have to manage corporate cash flow. Today IBM introduced the 'Cool Blue' portfolio of power management and cooling technologies.

'With power, cooling and electricity representing between 25 and 40 percent of a datacenter's annual operating costs,' according to Jerald Murphy, COO and director of Research Operations for Robert Frances Group. 'IT executives are very sensitive to the domino effect of power efficiency in the data center. Companies that are focused on technology portfolios that can dramatically improve power utilization and reduce energy costs will have a significant competitive advantage.'

The 'Cool Blue' portfolio of IBM innovations includes comprehensive hardware and systems-management tools for computing environments, enabling clients to better optimize the power consumption, management and cooling of infrastructure at the system, rack and datacenter levels.

'Power efficiency will be the number one issue for most large company IT executives to address in the next several years,' added Andy Parkinson. 'IBM has led the technology industry in energy-smart innovation for over forty years, from radical breakthroughs in mainframe cooling efficiency to the development of the world's most powerful computer in Blue Gene that delivers the most performance per kilowatt of power consumed. IBM will continue to drive leadership in power efficiency with its 'Cool Blue' portfolio of innovation.'

Key to the 'Cool Blue' portfolio is:


• IBM's industry-first, breakthrough software technology, IBM PowerExecutive. The software, available across IBM BladeCenter and System x servers at no additional
charge, allows clients to 'meter' actual power usage and heat emissions, and cap the amount of power used by a single server or group of servers at any given time. In the future, PowerExecutive will enable clients to develop power policies across groups of servers to dynamically reallocate energy resources.


• IBM is previewing today IBM Thermal Diagnostics, the industry's first thermal analyzer to pinpoint and automatically take action on heat-related issues in the datacenter. IBM Thermal Diagnostics will provide clients with the intelligence needed to monitor heat emissions in the datacenter and determine their root causes-such as air conditioning failures -- before they flare up.

IBM Thermal Diagnostics technology periodically scans datacenter equipment to collect inventory, performance and temperature metrics. Software then builds a virtual model of the equipment and identifies a 'most-likely scenario', automatically diagnosing thermal problems and enabling PowerExecutive, IBM Director, and service processors to respond to heat-related problems quickly and effectively.


• IBM Director and Virtualization Engine can help provide a reduction in energy usage across systems through server consolidation and systems management virtualization technologies. By pooling, managing and optimizing IT resources across servers, virtualized systems can improve the economics and operations of under-utilized IT assets, effectively decreasing energy needs and usage by up to 40 percent.

IBM BladeCenter customer Iris Wireless -- a global company that offers advanced mobile messaging and data applications that focus on mobile subscribers' daily communication use -- provides connectivity to over 530 wireless carriers and 1.8 billion mobile subscribers around the world.

'Energy costs are one of my top concerns right now,' said Peter Rinfret, CEO, Iris Wireless. 'The Iris Wireless datacenter reached full power capacity about three months ago and we are still waiting for additional power to be delivered by the utilities. We are now planning to implement IBM PowerExecutive to help us maximize the power utilization of our existing resources and better plan for the growth of our datacenter power needs in the future.'