Friday, September 05 - 2008

Playing with Pros

Golf lacks the mass market appeal of football, as well as the huge youth audience that other sports attract. So why is it still so appealing to marketers? Peter German, Senior Vice President, IMG looks at the reasons.




Lisa Creffield Lisa Creffield, Correspondent
Sunday, October 01 - 2006 at 08:50 UAE local time (GMT+4)

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