DGJG warns customers against purchasing jewellery at private sales

Jewellery bought at such events may not comply with the standards set by Dubai Central Laboratory Department (DCLD) to ensure quality and authenticity.

"It has come to our attention that customers have been duped into purchasing substandard gold and diamond jewellery at private parties organised by unscrupulous operators. We would request people to be aware of such activities and refrain from purchasing jewellery at unauthorized shows," said Mr. Chandu Siroya, Vice Chairman Dubai Gold & Jewellery Group.

Dubai's jewellery industry is highly regulated and operates under strict government norms set by DCLD. Each piece of jewellery is supposed to comply with applicable quality norms.

"It is difficult to keep a check on sales at private events, we get to know about it only when someone approaches jewellery shops for evaluation of the pieces," added Siroya.