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All-new 2007 Chevrolet Captiva breaks new ground in Middle East market
- United Arab Emirates: Monday, October 02 - 2006 at 15:00
- PRESS RELEASE
Chevrolet is set to enter the compact Sport Utility Vehicle (SUV) in the region when the all-new 2007 Chevrolet Captiva arrives in Middle East showrooms this October.
From the first glance, it's clear that the versatile Captiva combines all the ruggedness of an SUV with the stylish lines and characteristics of a mid-size sedan. Chevrolet designers have got the Captiva's styling spot on with its expressive, sleek design and striking features. Dynamic and sporty, the all-new 2007 Captiva heralds the introduction of a new generation of Chevrolet vehicles.
The emphasis on exterior styling carries over to the inside as well, offering a warm and comfortable feel, with its modern ambience, impressive finish and numerous features that affords drivers and passengers all the flexibility the y may need. Its spacious, convenient interior features high quality fabrics and materials
Khalid Samir, Chevrolet's Marketing Manager for small vehicles in the Middle East, said: "The new Captiva is by far one of the most exciting developments in recent years and is an impressive addition to the Chevrolet line-up in the region. The 2007 Captiva follows on from a long SUV tradition for the bow-tie brand, resulting in a modern and particularly agile SUV.
"Packed full of useful comfort and safety features, the Captiva will also hit the mark among generations of active and on the go Middle East customers who have the highest expectations of Chevrolet vehicles," he added.
Available in three trim levels, LS, LT and LTZ, the 2007 Captiva delivers great value for money. Front-wheel drive and all-wheel drive variants are available with a comprehensive package of standard and available features. From the entry level 2.4 litre four cylinder LS to the fully equipped 3.2 litre six cylinder LTZ, the 2007 Captiva leaves nothing to be desired at any level.
Arriving to showrooms in October, the Captiva can easily claim to be the most versatile compact SUV available in the market, being one of few SUV's in the segment to be available as a five or seven-seater. The all-new 2007 Captiva is perfectly tailored to meet the busy lifestyle requirements of large Middle East families on the move. Whether it's a trip to the shopping mall or a week-end camping in the desert, the all-new versatile Captiva can cope with just about any transportation task. With a flexible seat arrangement that can be folded flat throughout, large storage compartments and pockets on the back rests of the front seats, the 2007 Captiva speaks directly to the Arab appreciation for practicality.
Safety reaches new heights with a host of features available only on much more expensive vehicles. The rigid body shell structure, made of extra-strength steel along with its ground breaking Electronic Stability Program (ESP) and Descent Control System (DCS) offers high levels of protection.
The Captiva is also expected to be a hit with young, stylish customers who are looking for the versatility of an SUV, without sacrificing the drivability they expect from a mid-size sedan.
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Notes and media contacts
For more information:Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
Chevrolet is the largest division of General Motors. Founded in 1911, Chevrolet fulfils the transportation needs of millions of people daily around the world - one out of every 15 vehicles sold around the world today is a Chevrolet.
In the Middle East, Chevrolet has a strong heritage stretching back around eight decades. Today Chevrolet brings the most comprehensive range of value vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region.
Chevrolet boasts the widest range of passenger cars in the Middle East, from the cost effective entry-level Spark, Aveo, Optra and Epica models to the iconic Corvette, full-size Caprice and Lumina sedans and the all new Captiva, TrailBlazer, Tahoe and Suburban SUV models. In 2005, regional sales of Chevrolet were up by 22% to 73,276 units over the previous year.
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