Philips' Ambilight 4 Flat TV Road Show kicked off

The road show also took place just before Ramdan in Deira City Center and Ibn Battuta shopping malls.

"Since we first introduced the concept of Ambilight, we have been overwhelmed by the positive response and feedback we have received from our customers," said Khalid Tuer, General Manager of Philips Consumer Electronics, Middle East & Africa. "Ambilight Full Surround simply takes the immersion effect of ambient lighting to the next level with surround color and light. The result is a captivating, life-like environment that redefines the home entertainment experience."

Ambilight Full Surround, the most advanced generation of Ambilight technology, not only revolutionizes the way consumers watch television, but also is a designer's dream. Ambilight Full Surround is an industry first that features dynamic lighting effects on all sides of the display, providing a continuous band of light to fully immerse the viewer.
The new design surrounds the entire display with an integrated canvas that makes the screen appear to be floating when hung on the wall. This canvas, combined with four sides of intense ambient backlighting, produces a dramatic effect of saturated color for the ultimate viewing experience. The addition of the canvas frees consumers to place the set wherever they desire, regardless of the color or surface of the wall.

Complementing its unique design, Ambilight Full Surround boasts a complete surround-sight effect with light emitting from the left, right, top and bottom of the screen. Ambilight Full Surround allows consumers to enjoy a visual extension from all sides of the screen bringing the picture to life in the comfort of their home. Additionally, by reducing eyestrain Ambilight Full Surround creates a proper viewing environment for a relaxing entertainment experience.