The 'Talk is No Longer Cheap - It's Free' campaign, launched two months ago, saw Efonica focusing solely on online media by tying up with a host of leading high-traffic web portals in the Arab world. The websites included ITP.com, Maktoob.com, Ameinfo.com, Bayt.com, Aljazeera.net, tayyar.org, alarabiya.net, msnarabia.com and zawya.com.
Ibrahim Choueiry, Efonica's Regional Director for Asia and Africa, said that the purpose of the campaign was to further boost the company's visibility and brand recognition in the Middle East and Africa regions.
"Online advertising has evolved as one of the most efficient and cost-effective tools to spread our message, especially when the service promoted is Internet Telephony. Internet users are known to be the early adopters of the new technologies and are always looking for new IT products and services," Choueiry said.
He pointed out that online advertising provided greater advantages such as high return on investments, immediate results, measurable campaign performance and focused visibility. "We chose a mix of websites to cover Arab, Asian, and European internet users. The websites also targeted different groups such as IT, businesses, investments, and the common internet user," added Choueiry.
Efonica partnered with NetAdvantage to design a media plan designed to reach different ethnic groups form the Middle East market. The company will build on the success of the online campaign by planning on similar online advertising efforts targeting the African continent, with focus on Morocco, Egypt and Tunisia.
"Efonica has reported exceptional growth in the Arab world - which only means that it will be a matter of time before VoIP find greater acceptance among other Arab countries," he explained. "The positive growth only encourages us to intensify our efforts to make cost-effective VoIP communication accessible to more and more people in the region."
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Efonica concludes online ad campaign
- United Arab Emirates: Tuesday, October 03 - 2006 at 15:51
- PRESS RELEASE
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Efonica, the leading provider of high-quality and low-cost VoIP solutions, announced the conclusion of its successful online advertising campaign that was aimed at generating awareness about Internet telephony in the GCC.
"Online advertising has evolved as one of the most efficient and cost-effective tools to spread our message, especially when the service promoted is Internet Telephony," said Ibrahim Choueiry, Efonica's Regional Director for Asia and Africa.
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Posted by Janeta Novakovic, Assistant News EditorTuesday, October 03 - 2006 at 15:51 UAE local time (GMT+4)
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Notes and Media Contacts »
For more information, please contact:
Amber Dale / Lina Zain
Polaris Public Relations
Dubai, UAE
Tel: +9714-3348522
Fax: +9714-3341326
About Fusion:
Fusion provides its efonica branded VoIP (Voice over Internet Protocol), Internet access, and other Internet services to, from, in and between emerging markets in Asia, the Middle East, Africa, Latin America and the Caribbean. Fusion currently provides services to consumers, corporations, international carriers, government entities, and Internet service providers in over 45 countries. For more information please go to: http://www.fusiontel.com
About Efonica:
Efonica is a leading provider of high quality and low cost Voice over IP (VoIP) services. With its main offices based in Dubai Internet City & New York, Efonica caters to global telecom needs. Benefiting from its services are mainly telecom resellers, ISPs, global enterprises, residential & corporate end-users. With the cooperation appointed partners, Efonica has successfully managed to establish new markets in the Middle East, Africa, Europe, the Americas and the Indian Subcontinent.
To ensure outstanding voice quality, Efonica uses its own network and infrastructure as well as solid partnerships with numerous global carriers. Efonica services range from Pc to Phone and Direct Phone to Phone, broadband phone solutions as well as a unique feature: the Web Activated Phone to Phone. Efonica's multi-service back-office supports Private Label programs such as billing, operations management, technical assistance, and marketing support. Efonica also provides a range of hardware solutions varying from computer related to stand-alone devices that enhance Internet Telephony services.
Amber Dale / Lina Zain
Polaris Public Relations
Dubai, UAE
Tel: +9714-3348522
Fax: +9714-3341326
About Fusion:
Fusion provides its efonica branded VoIP (Voice over Internet Protocol), Internet access, and other Internet services to, from, in and between emerging markets in Asia, the Middle East, Africa, Latin America and the Caribbean. Fusion currently provides services to consumers, corporations, international carriers, government entities, and Internet service providers in over 45 countries. For more information please go to: http://www.fusiontel.com
About Efonica:
Efonica is a leading provider of high quality and low cost Voice over IP (VoIP) services. With its main offices based in Dubai Internet City & New York, Efonica caters to global telecom needs. Benefiting from its services are mainly telecom resellers, ISPs, global enterprises, residential & corporate end-users. With the cooperation appointed partners, Efonica has successfully managed to establish new markets in the Middle East, Africa, Europe, the Americas and the Indian Subcontinent.
To ensure outstanding voice quality, Efonica uses its own network and infrastructure as well as solid partnerships with numerous global carriers. Efonica services range from Pc to Phone and Direct Phone to Phone, broadband phone solutions as well as a unique feature: the Web Activated Phone to Phone. Efonica's multi-service back-office supports Private Label programs such as billing, operations management, technical assistance, and marketing support. Efonica also provides a range of hardware solutions varying from computer related to stand-alone devices that enhance Internet Telephony services.
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