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Damas introduces 'Transformable Jewellery' from Baraka

  • United Arab Emirates: Wednesday, October 04 - 2006 at 08:52
  • PRESS RELEASE

Damas, the leading international Jewellery and watch retailer, introduces the latest line of creations from Baraka featuring the 'Transformable Jewellery'.

Article continues below
  • From the Blade Collection.
    From the Blade Collection.
Baraka, widely known as the first and only Italian brand of jewellery for men, offers two exciting lines namely, "Love Power" and "Blade Collection". Blending form and dimension, material and magic, both lines carry Baraka's definitive stamp of unmistakable style and power.

Love Power


This line is dedicated to the undying power of love and appropriately titled "Love Power" offering a unisex pendant that's defined by a uniquely versatile, constructive technique and transformational mechanism which features a pin that allows the medallion to be converted into the shape of a heart. It is designed in white and pink gold and is available with and without diamonds, as also in a stainless steel version.

Blade Collection


Symmetry takes center stage in this collection to achieve dramatic balance with modern graphic effects in 18 carat gold with diamonds. Bringing to superb effect are modular bracelets that in the more technical versions turn into slave bracelets with articulated patterns combining the classic Baraka rubber. The same collection also offers rings in gold and diamonds in outstanding designs.

"Baraka is a brand that stands out for various reasons such as its play of hues and its stylish blending of precious materials such as gold and diamonds with day to day materials like steel and rubber, that enables it to offer jewellery with character inspired by the mechanical world. Elegant and sober, its latest collections define its success in the designing of jewellery that is light, flexible and comfortable too",


said Mr. Tawhid Abdullah, Managing Director, Damas.

Bold, accurate designing gives strong emphasis to each jewellery creation of Baraka. And one "mechanical" feature that forms a distinctive element of Baraka creations is the screw, which closes and unites the different sections and materials to give form to jewels of powerful distinction.

Baraka's other notable jewellery collections include "Casino", a range of uniquely designed jewellery pieces. The line delights you with its spread of pendants in a variety of precious materials such as white and pink gold as well as in steel and black steel, embellished with diamonds. An innovative design element in the pendant makes it detachable. Other pieces include cufflinks in pink gold and enamel, key-rings, money clips, rings and bracelets.

Baraka's "Transformable Jewellery" is available at select Damas stores in the UAE and Qatar.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network. The Damas retail network spans across USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon and throughout the GCC countries with over 180 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Carrera y Carrera, Pomellato, Scavia, Roberto Coin, Chimento, Fope, Laurentia, Baraka, Faberge, Chronoswiss, Parmigiani, Mercedes Benz, Chanel, Montega, Frederique Constant, Ball, Paul Jobin, etc.

The innovative in-house collections include the majestic Bridal jewellery, exclusive branded jewellery like Boudoor, Jumeirah, Farasha, Fior, Diamond Leela, Fairuz, Harmony, Dibla, Al Manthurah and Aura, Varotti and Aquamarin brands of watches and a wide range of classic and contemporary collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For further information, please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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