This helps them satisfy both their own operational objectives and their corporate accountability.
Gain Easy Access to Campaign Effectiveness
With the Siebel solution, a scorecard provides a summary of campaign progress. The business process specifies a scorecard for 11 types of campaigns and comprehensively captures the different business aspects that need to be measured.
To understand which aspects of a campaign are working and which are not, the application analyzes metrics such as response rates and conversion rates against both treatment aspects and customer grouping aspects.
A high-level business process lays out campaign phases from message delivery to booking orders. Analysis of each phase's subprocesses provides insight into factors affecting success and failure within each phase.
The interactive, easy-to-use Siebel Marketing Analytics dashboard allows marketers to drill into specific details of each campaign phase and subprocess. By leveraging contextual navigation and the seamless integration of historical and real-time data, marketers can track campaign progress, share data throughout the organization, and take corrective actions to get the most of their marketing dollars.
About Siebel Enterprise Marketing Suite
Siebel Enterprise Marketing Suite is a complete, insight-driven, closed-loop solution that enables marketing organizations to achieve performance breakthroughs and become more effective, accountable, and customer-centric. It offers integrated but modular solutions covering planning and resource management, customer analytics and segmentation, campaign management, e-mail and Web marketing, real-time marketing, events management, partner marketing, trade promotions management, loyalty program management, lead management, and marketing analytics.
Using Oracle's Siebel Enterprise Marketing Suite, organizations can acquire more-profitable customers, cross-sell and up-sell more effectively, retain valued customers longer, and drive superior marketing return on investment.
Oracle Middle East
Sunday, October 08 - 2006 at 11:04 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited
without the prior written consent of AME Info FZ LLC / 4C.
This article was updated on Tue Jun 26 2007.
What some call lead generation, CFOs often term maverick spending. As marketers are increasingly expected to justify expenditures, measuring campaign success becomes critically important.
The Siebel real-time analysis of marketing ROI best practice effectively measures marketing.
Measuring Marketing:
A New Imperative According to the 2005 Benchmark Survey conducted by the Marketing Leadership Council, companies spend between 2 and 15 percent of their revenues annually on marketing. Yet, according to the Marketing Leadership Council survey "Measuring Marketing Performance," many chief financial officers consider marketing the "last bastion of unaccountable spending" and are pressuring marketers to justify and account for every dollar spent.
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