Al Tayer Group in sponsorship agreement with Dubai Sports Channel for telecast of 18th Gulf Cup

Under the terms of the agreement, Al Tayer Group will become the main sponsor for a variety of programming produced by DSCH, both prior to, as well as during the 18th edition of the Gulf Cup which will take place in UAE from the 17th January till 2nd February 2007.The sponsorship agreement is one of the most significant in the history of the Gulf Cup.

The deal is expected to greatly benefit all parties involved. DSCH will leverage the deal to provide unique content and programming as the official host broadcaster of the event. The viewers of Dubai Sports Channel will benefit from the cutting-edge live programming and a host of exciting prizes. Al Tayer Group will have the opportunity to communicate with the massive TV audience that the Gulf Cup is expected to attract.

"We are delighted to be involved with Dubai Sports Channel for the coming Gulf Cup. We understand that there is tremendous passion for football in the region, particularly in the UAE, and are very pleased to be associated with this prestigious event. As a group we are always looking for opportunities to promote sporting and cultural events and look forward to this partnership being the first in a long-term alliance with Dubai Sports Channel."

said Mr. Saeed H. Al Tayer, Board Member, Al Tayer Group.

Mr. Ahmed Al Sheikh said "The viewer will be the greatest beneficiary from this alliance. With this agreement, we are able to bring the viewer the very best coverage of the Gulf Cup as well as a host of attractive prizes offered by Al Tayer Group. I am confident that this year's coverage of the Gulf Cup will be enjoyed by football fans in the region."

The Gulf Cup is the most prestigious sporting event in the region and attracts a massive TV audience. According to statistics the TV viewership for the Gulf Cup is at par with the World Cup, if not higher.