Control P opens its first Qatar Seventh Spectrum outlet in with HP XLjet5+ and HP Designjet 9000s

The Designjet 9000s is a six-colour, 64-inch wide printer and the HP XLjet5+ is a 5-meter, six-colour high quality digital printer used for outdoor advertising. Both printers were purchased from Jacky's Gulf and will be the foundation of its operation in the launch phase.

"Qatar is an exciting investor destination and the boom experienced in the advertising industry needs to be complemented by value-added investments in the signage industry. We have a vision for Seventh Spectrum to be the market leader in visual solutions - from digital printing to ambient media, signage, exhibitions and point of purchase material," said Mahmoud Darwish, Managing Partner, Control P.

"Currently these services are sourced from the UAE or offered partially in Qatar. We are in a position to offer these services locally, supported by a vibrant operating environment."

Mr. Darwish added that the company was fortunate that demand was high from the onset. "We have been awarded a project by one of the BTL agencies working for the Asian Games. We have invested a total sum of US $1,000,000 in our set up in Qatar, which includes the purchase of the HP Designjet 9000s, HP XLjet5 and RIP software from Jacky's we are able to provide our customers high quality indoor and outdoor signage," he said.

Ashish Panjabi, Chief Operating Officer, Jacky's Gulf FZE, commenting on the purchase said, "The Qatar signage industry is growing as is the demand for high-quality printing solutions. The HP Designjet 9000s is the fastest in its class and has received a great deal of positive response from end users. While the HP XLjet5+ renowned for its double-sided backlit printing is the first 5meter printer to be introduced in Qatar."

"We installed ONYX's ProductionHouse and PosterShop RIP software packages to drive all our printers, allowing the customer to colour manage print jobs better and offer consistent results irrespective of which printer they print on. Our in-house colour management team is also available to the customer, to provide them with operations support. It is with great pride that we add Seventh Spectrum to our list of clients in the region," he added.

Developed through HP's partnership with Seiko Infotech, the HP Designjet 9000s has print speeds of up to 20 m2/h, thus enabling faster turnaround on print jobs. Among the other benefits of the HP Designjet 9000s is excellent outdoor durability, a high speed dryer that accelerates drying time - which also contributes to improved job turnaround time, and enables long, unattended prints runs.