Benetton unveils chic 'n' practical styles at Fusion 2006
- United Arab Emirates: Tuesday, October 10 - 2006 at 14:43
- PRESS RELEASE
United Colors of Benetton, the leading International fashion brand of the Easa Saleh Al Gurg Group, presented its latest collection at an exclusive fashion show hosted by Fusion 2006, the first exhibition of its kind in the region for fashion, products and accessories.
Targeting style-conscious buyers aged between 18 and 30 years, Benetton's participation in the three-day event drew a great response.
Commenting on Benetton's involvement, Anil Nair, Manager, Benetton, said: "Fusion 2006 reflects Dubai's status as the hub for fashion and textiles in the Middle East. We were confident that it would be an ideal place for Benetton to unveil its latest collection since our apparel and accessories reflect the enthusiasm and energy of the young generation."
He added that Fusion 2006 succeeded in its mission to serve as an important platform for exhibitors.
More than 15,590 visitors attended Fusion 2006, which showcased a variety of global brands. Organised by IIRME, Fusion 2006 was held at the Airport Expo, Dubai from September 21-23, 2006 featuring fashion shows, make-over zones, competitions, and chill-out lounges.
Benetton recently launched its 2006 Fall/Winter collection, which is now available at all Benetton outlets in the UAE, including Deira City Centre, Mall of the Emirates, Jumeirah Centre in Dubai, and Abu Dhabi Mall.
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Notes and Media Contacts »
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai (Mall of the Emirates, Deira City Centre and Jumeirah Centre); one in Abu Dhabi in Abu Dhabi Mall; and a factory outlet on Zabeel Road in Dubai.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the Group is associated with leading names such as Unilever, Siemens, Dunlop, Benetton, Osram, British American Tobacco and ICI.
For more information please contact:
Zahabia Motiwala/ Charlene Rodrigues
Polaris Public Relations
Dubai, UAE
Tel: (04) 3348522
Fax: (04) 3341326
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Posted by Janeta Novakovic, Assistant News Editor



