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The Scintillating Kalpa Grande Gold & Steel watch collection from Parmigiani is now at Damas stores

  • United Arab Emirates: Wednesday, October 11 - 2006 at 10:03
  • PRESS RELEASE

Damas the world renowned jeweller and watch retailer, now offers Parmigiani's Kalpa Grande Gold & Steel watch collection at select Damas Les Exclusives boutiques, a highly distinctive line of timepieces dedicated to women.

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  • Parmigiani's Kalpa Grande Gold & Steel watch collection
    Parmigiani's Kalpa Grande Gold & Steel watch collection
Radiating an extremely understated personality in the gleam of its metal, be it rose gold, white gold or steel, with or without 1 lateral row of brilliant-cut diamonds (1.19 carats), it's a watch that instantly evokes the infinite mysteries of time. Its mechanical self-winding movement, PF Caliber 331, is entirely developed and crafted by Parmigiani Fleurier, and provides the guarantee of exceptionally refined craftsmanship.

"Having enjoyed an appreciative debut at this year's SIHH (Salon International Haute Horlogérie) in Geneva, the Kalpa Grande Gold & Steel is all set to charm discerning women in the region. Crafted with Parmigiani's well known expertise, its extreme aesthetic and technical quality testify to this watchmaker's dedicated approach and artistry", said Mr. Tawhid Abdullah, Managing Director, Damas.

Beautifully rounded for visual harmony, the Kalpa Grande's curves are a contemporary application of the principles of proportionality. Its highly distinctive case lugs, cambered profile or strap designed to merge seamlessly into the case middle, are embellished with brilliant-cut diamonds that may be set on each of its versions.

What's more, the Kalpa Grande ladies models may be customized to fulfill every individualistic woman's desire, by offering a broad range of dials (mother-of-pearl or sunburst guilloche in black, ivory or "Lilla" versions), straps (crocodile leather or mirror-finish calfskin) and materials (white gold, rose gold or steel).

Classic in its mother-of-pearl and gold version, the Kalpa Grande is distinctly urban in steel with a colourful sunburst guilloche dial; being effortlessly transformed into an ultra-contemporary evening adornment when a sprinkling of diamonds enhances the face of its Ouranos model. Like a myriad of dazzling stars, the diamonds arranged around the 18 k white gold and white mother-of-pearl dial form a beautifully flowing graphic composition.

With hand-bevelled bridges, Cotes de Geneve decorative motif, 32 jewels and a power reserve of 55 hours, all Kalpa Grande models are fitted with a Hermes leather strap featuring a folding clasp for steel watches and a pin buckle for the gold versions. While its Ouranos models are fitted with mirror-finish white calfskin. For those seeking expressions of a different kind, metal bracelets too are available, with or without 1 lateral row of brilliant-cut diamonds (3.21 carats).

Embodying the very essence of femininity, the Kalpa Grande Gold & Steel timepiece from Parmigiani is a splendid dedication to the gentle but strong gender.

The Parmigiani Fleurier Kalpa Grande Gold & Steel collection is now available at Damas Les Exclusives Boutiques in Dubai and Abu Dhabi.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network. The Damas retail network spans across USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 200 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Carrera y Carrera, Pomellato, Scavia, Roberto Coin, Chimento, Fope, Laurentia, Baraka, Faberge, Chronoswiss, Parmigiani, Mercedes Benz, Chanel, Montega, Frederique Constant, Ball, Paul Jobin, etc.

The innovative in-house collections include the majestic Bridal jewellery, exclusive branded jewellery like Boudoor, Jumeirah, Farasha, Fior, Diamond Leela, Fairuz, Harmony, Dibla, Al Manthurah and Aura, Varotti and Aquamarin brands of watches and a wide range of classic and contemporary collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For further information, please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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