Fred Koblinger (51), CEO PKP Proximity & BBDO Holding Austria, Vienna, Austria will lead the first Interactive & Direct jury.
Terry Savage, Executive Chairman of Dubai Lynx, commented:
"We are thrilled and honoured to have both Jonathan and Fred as our first jury presidents. They are both highly respected international leaders in the industry. Their integrity, pursuit for creative excellence and past international judging and jury presidency experiences are the qualities we want to bring to these new awards."
Jonathan, who now leads the newly merged Draft FCB Group, chaired this year's Loerie awards in South Africa. Fred has twice been on the jury at Cannes Lions and in 2005 was President of the Lions Direct jury. This year he will also head the first Direct jury for the Eurobest Awards.
Commenting on his appointment, Jonathan said, "I am really excited about judging at the first Dubai Lynx Awards. Seeing work from an area that is emerging into one of the most thrilling times in advertising will be an amazing experience".
Commenting on his appointment, Fred said, "the more advertisers focus on influencing behaviour and building brand relationships, the more on- and offline dialogue will become important. Efficiency based on creativity - both in strategy and execution - is what they are looking for. It is fantastic to preside a jury to judge both on- and offline at the same time in a region of dynamic growth".
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Posted by Anne-Birte Stensgaard, Senior News Editor
