Understanding business process management / service-oriented architecture from business perspective (page 3 of 3)
- Monday, October 16 - 2006 at 06:36
As a very dynamic and emerging market, Middle East is Oracle's focal point. Region is very open to new offerings and welcoming for software companies willing to provide the solutions that are not just "best of breed", but "best for their business". This makes the provision of SOA and related BPM technologies even more critical for Middle East market because, as the deployment of packaged applications have kick started much later than rather settled economies, we see huge amount of in-house developed applications in these entities. These are very highly tailored designs for the respective entity's departments and generally, hard to be replaced. Another catalyst for the adoption BPM technologies is actually related with the ever increasing competition in Middle East as the region is experiencing remarkable growth, which pushes companies to be more agile and flexible to cope with sudden change requirements. Imagine a financial institution that faces pressure to alter its service offering procedures for mortgage loan application within a week to cope up with a competitior's offering, or a telco operator that has to offer a new set of marketing campaigns with whole new set of business processes or modification of existing ones that are backing up these processes to offset a challenging campaign from a newcomer to the market! With the advent of SOA and BPEL for the orchestration of business processes, these faster deployments will be more feasible and viable. Software vendors who have business applications, industry knowledge and technology offerings will be the key partners for the businesses in Middle East. This will create a platform of synergies for in-house developers, bespoke applications, individual packaged application components provided 'a la carte', business users, c-level executives, suppliers and even customers of these companies. The end result will be better information for better business, more business, and above all sustained business.
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