Audi opens world's first customization studio in Saudi Arabia

The new Audi Center Riyadh, which has been specially designed by Audi commissioned architects, is the first to carry the "Audi Exclusive" studio in addition to the standard showroom concept for Audi dealerships.

The Audi Exclusive studio will see specialized consultants assist customers in designing their customized Audi from virtually unlimited design options - from exterior colours and body kits, to standard or sports seats with leather upholstery, contrast stitching and piping, as well as aluminium and fine wood trims. High-quality materials combined with meticulous workmanship are imported from Audi Germany to create an Audi like no other.

At the official hand-over Mr. Ralph Weyler, Member of the Board for Marketing and Sales at AUDI AG, congratulated SAMACO Vice President, Sheikh Mohammad Sharbatly:

"We are proud to see the first "Audi Exclusive" studio by Audi opening in Saudi Arabia. With our model range Audi meets the high demand for premium vehicles in the Middle East, and Audi Exclusive customization will allow us to take this demand to the ultimate level, the fully individualized Audi."

In order to cater for the growing demand of the Audi brand in both sales and service, SAMACO's expansion plan includes the opening of the Audi Center in Riyadh / Dabbab, a new Audi Service Center in Khurais as well as the recently opened Audi Service Center in Takhasosi.

Audi further extends its commitment to the Middle East region through an extensive analysis and expansion of its dealer network. In order to support Audi's medium term sales target of 10,000 units throughout the region, the German premium manufacturer forecasts a collective investment of its regional partners of approximately US$40 million over the next five years. The Jordanian market has seen the appointment of a new importer and the grand opening of a new Audi Showroom and service centre in July. Further showroom openings are expected in Qatar and Bahrain in November 2006, whereas further developments for Kuwait and Abu Dhabi are in their planning phase.