Huawei Technologies introduces new visual identity

Based on the original style of youthfulness and an enterprising spirit, the new logo reflects Huawei's principles of customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei's sincere commitment to helping its customers realize network transformation and launch a variety of competitive services through continuous innovation and an enterprising spirit. With the introduction of the new visual identity, Huawei will develop more steadily in an international and professional direction, focus increasingly on customers, and grow in a healthy way by creating a harmonious business environment together with its customers, partners and peers.

"During such a crucial period for global telecom transformation, there will be greater trust and higher expectations from customers of Huawei, a leader in providing next generation telecommunications networks for carriers around the world. Changing our logo demonstrates our readiness and capability to take on future opportunities and challenges together with our customers," said Dr. ZhiJun Xu, Chief Marketing Officer of Huawei.

Huawei's new logo is an extension of the company's core values of:

• Customer-focus
The radiating shapes of the icon are focused on the bottom center and indicate Huawei's commitment to creating long-term value for our customers based on our customer-oriented strategy.

• Innovation
Vivacious and contemporary, the new logo indicates that Huawei will continue to provide innovative, customized and competitive products and solutions for our customers with an enterprising spirit, and jointly face the challenges and opportunities of the future together with our customers.

• Steady-and-sustainable growth
A confident and optimistic symbol, the new logo conveys a sense of maturity and steadiness in a professional and international manner.

• Harmony
Adopting a graduated tone while keeping symmetrical, the new logo looks more natural and compatible, and acts as a metaphor for Huawei's open-minded attitude and partnership strategy, indicating that Huawei will maintain its healthy growth and create a harmonious business environment.

Serving its customers is the only reason Huawei exists, and customer demand is the fundamental driving force of Huawei's development. Huawei will face future challenges and opportunities together with its customers through its unrelenting spirit of perseverance through hardship for success, continue to create long-term value for customers with its high quality products and services, and enrich people's life through communication through the joint efforts with its customers.