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Tuesday, November 10 - 2009

Emaar fosters community living through value-added services

  • United Arab Emirates: Thursday, October 19 - 2006 at 14:52
  • PRESS RELEASE

Global real estate major Emaar Properties is shaping its success model through value-added services and community-focused initiatives.

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  • Ahmad Al Matrooshi, Managing Director, Emaar UAE.
    Ahmad Al Matrooshi, Managing Director, Emaar UAE.
Ahmad Al Matrooshi, Managing Director, Emaar UAE, unveiled a series of steps that will also guide the company to accomplish its Vision 2010 goal of being one of the most valuable companies in the world.

"We have identified and rolled out strategic management techniques to achieve the goals outlined in our Vision 2010," said Mr Al Matrooshi, a UAE national who has 25 years of experience, having earlier worked with the Dubai Development Board and the Dubai Chamber of Commerce and Industry. "Apart from diversifying into retail, hospitality, education and health, we are also focusing on our master-planned communities in the UAE through a series of value-added services."

As the first step, Emaar has already established Emaar Property Services which offers services like selling and leasing for clients. "We have also been organizing events like the Community Market Day and Home Improvement, and sporting events like Community Cricket, which have nurtured community spirit and brought residents together," he added.

Emaar has already handed over more than 14,500 freehold units in Dubai. "That experience puts us in a good stead in developing large master-planned communities - an expertise that we are now extending in other regional economies including Saudi Arabia, Egypt, Morocco, Syria, Tunisia, Pakistan Turkey and India," said Mr Al Matrooshi.

Building on its reputation of nurturing local talent, Emaar hires and trains UAE nationals on several senior managerial positions in the country and abroad.

"Our biggest challenge today is to deliver products that exceed customer expectations. This can be accomplished only through a team of managers who believe in Emaar's founding principle of strengthening the local economy while excelling ourselves in terms of product quality, delivery schedule and asset value,"


said Mr Al Matrooshi. "Our employees know what is expected of them and this has led to improved work performance and, in turn, enhanced customer satisfaction."

A graduate in Public Administration and Political Science with Diploma in Property Management, Mr Al Matrooshi is founder and chairman of Dubai Property Group, a forum that upholds a code of ethics for real estate practices and procedures. He is also a Board member of the Dubai Ethics Resource Center.
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About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company and one of the world's largest real estate companies, is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company recently announced that its net profits for the three quarters ended September 30, 2006 reached AED 4.658 billion (US$1.268 billion) - a significant gain of 26 per cent over the same period in 2005 - reflecting the remarkable growth the company has gained since its inception in 1997.

With more than 14,500 homes handed over to customers, Emaar has several major real estate projects under various stages of development in Dubai. An ISO9001:2000 quality certified company, Emaar is marching ahead with the construction of its AED 73 billion (US$20 billion) Downtown Burj Dubai mixed-use development that encompasses Burj Dubai, the world's tallest tower when completed in 2008.

The company has joint ventures and projects across the region covering Saudi Arabia, India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon and Tunisia. In Saudi Arabia, Emaar is developing the US$26.6 billion (SR 100 billion) King Abdullah Economic City, the single largest private sector project in the Kingdom.

Emaar also entered the US market by acquiring John Laing Homes, the second largest privately held homebuilder in the US for AED 3.856 billion (US$1.050 billion). Emaar joined hands with The Turner Corporation, a leading international building services provider, to form a new entity, Turner International Middle East Ltd (Turner International ME) to jointly tap regional growth opportunities.

In a move that scaled up its core competency in product sales across the international arena, particularly the Western hemisphere, Emaar acquired Hamptons International, the UK-based subsidiary of premier property developer Wheelock Properties (Singapore) Ltd in a deal worth AED 562.45 million (US$153.05 million).

Last year the property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 150 malls in the larger emerging markets of the Middle East, North Africa (MENA) and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.

Emaar's education initiative will involve the establishment of international schools in the MENA region and India, which will offer premium quality education and an integrated curriculum for students ranging from kindergarten to tertiary levels. Emaar's healthcare diversification will see the company invest around AED 18.35 billion (US$5 billion) over the next decade in the MENA and South Asia markets with the construction of hospitals, clinics and medical centres and the investment in the provision of world-class healthcare services.

Emaar has diversified into related business lines to further build value for its shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080

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