Aamal strengthens Qatari consumer offer with creation of state-of-the-art Gettco Home Appliances brand - own store to open by early 2013
- Qatar: Tuesday, December 04 - 2012 at 16:36
- PRESS RELEASE
Aamal Company Q.S.C. (Aamal), one of the GCC's fastest growing diversified Companies, announces the further expansion of its Aamal Trading and Distribution business with the introduction of a new consumer products line, Gettco Home Appliances.
It also offers small appliances such as kettles, food processors and vacuum cleaners. Aamal Trading and Distribution created, owns and markets the Gettco brand.
The Gettco name was first given by Aamal founders in 1969 to what later became the Trading and Distribution branch.
The appliances will be manufactured in China by a global producer which is one of the largest in the world and supplies other international brands. The Appliances are currently being distributed through wholesalers, hypermarkets and separate projects.
Aamal Trading and Distribution will open its own first dedicated showroom by early 2013 and expects to export Gettco Home Appliance products to the GCC market in the future. Most of Gettco home appliances come with energy ratings A or A+ which ensures their efficient performance and eco-friendliness.
This business stream is a new development for Aamal. It is designed to further diversify operations and revenue channels and capitalise on the changes in market dynamics caused by a rapidly rising population and the construction boom in the country.
Tarek M. El Sayed, Managing Director of Aamal, said, "the Company strategy for achieving future growth is based on developing of new businesses in the areas we work in and the organic growth of our existing operations. Aamal branches and subsidiaries always seek to introduce new services and products to maintain their leading market position, and the launch of "Gettco Home Appliances" is an example of their continuous growth. The diversification in Aamal operations has contributed positively to our growth in the past few years, this new business stream is in line with our strategy and I am optimistic about the future prospects."
Jai Shankar, Acting General Manager, Aamal Trading and Distribution, said, "Gettco is a powerful addition to our product and service range. Its highly attractive appliances underline Aamal's commitment to meeting consumers' needs while further diversifying our business in line with Aamal's corporate strategy. During the past three months we have successfully introduced over 2,000 appliances in the market with zero recalls and nothing but pure customer satisfaction. I am particularly excited about opening a dedicated showroom where we can serve our customers directly. We have launched a temporary display area at City Center which will last for three weeks in order for more people to experience our products."
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