AASTHA Jewellery Lounge opens to VIP customers and international jewellers

The ceremony was attended by high caliber VIP's who were among the first to view AASTHA's premium collection, designed by international designers. The inaugural event was followed by an evening of fashion shows, and a glamorous dinner and cocktail reception at the Ritz Carlton Hotel - DIFC where VIPs, media and socialites were hosted by Mr. Kamlesh Parekh and his family.

Kamlesh Parekh, Founder of AASTHA Jewellery Lounge, said: "I am delighted to officially declare AASTHA Jewellery Lounge open. I look forward to welcoming prestigious International jewellers and VIP customers to take advantage of our premium services. After spending 24 years in the jewellery business, I am now a successful wholesaler of diamonds and jewellery to 90% of the market in the UAE. During this time I saw that customers, jewellers and traders needed an exclusive platform where they could gain easy access to their customers. AASTHA Jewellery Lounges provides customers with a unique shopping experience, and jewellers with a stage to showcase their latest work."

The first of its kind concept in the region and UAE provides a luxury personalised shopping experience with high levels of confidentiality, specifically developed for VIP customers. Entry to the lounge will be granted via invitations only to VIP guests, allowing them exclusive access to the latest jewellery collections - which will not be available elsewhere in the market.

To ensure that customers are presented with the most innovative collections, AASTHA Jewellery Lounge will be hosting International jewellery designers bi-weekly, maintaining the momentum of original designs and items. AASTHA will provide a healthy environment for International jewellers to showcase their collections with marketing support and access to a guest list of high caliber clients.

Kamlesh added: "I am confident that this exclusive concept is another step towards promoting Dubai as a diamond trading hub to both customers and jewelers, and we look forward to future expansions in 2013."

The lounge is serviced by highly trained sales executives who support customers throughout the purchasing process, guaranteeing undivided attention and the highest level of customer service.