Abdul Samad Al Qurashi aromas fill KidZania Kuwait

Abdul Samad Al Qurashi's establishment will not only enable children to create their own perfume, but will also explain, in a fun and interactive setting, the history and development of fragrances.

Immersed in a real-life environment, children will role-play as Junior Aroma Therapists, and create their own perfume from many safe fragrances in the child-friendly perfume lab.

They will be able to explore and mix together their favorite scents, whilst learning the intricate methods and processes of designer perfumery and become familiar with how essential oils are extracted from natural materials such as wood, flowers and fruits. Once a desired aroma is achieved, children will be able to name and package their unique scent in an Abdul Samad Al Qurashi bottle, and take it home.

"Abdul Samad Al Qurashi is very proud to partner with KidZania Kuwait in a unique endeavor to provide children with the opportunity to learn about perfumery through edutainment," commented Al Sheikh Mohammed Abdul Samad Al Qurashi, CEO of Abdul Samad Al Qurashi Group. "In addition, this partnership complements our goal in building strong awareness on perfumery, which in turn will enable young ones to choose the right fragrances, and recognize distinct and quality aromas in the future."

The exciting KidZania Kuwait edutainment center, which will open at The Mall - The Avenues, is brought to Kuwait by M. H. Alshaya, the leading international retail franchise operator. Children will find up to 100 roles and 78 exciting establishments within the centre where they can enjoy learning in a fun and interactive environment.