Abeer Azzuhoor, the new premium department Store in Sana'a, Yemen
- Yemen: Tuesday, January 15 - 2013 at 16:40
- PRESS RELEASE
The end of 2012 marked the launch of Abeer Azzuhour's new expansion into a premium department store, designed and installed by Open D Group Dubai. Key Yemeni Retailers and Government figures attended the launch and expressed their admiration towards the new retail concept.
To create this new concept and coordinate the diverse portfolio and brands' identities, Abeer Azzuhour appointed Open D Group Dubai. The creative agency with full services of Branding, Merchandizing & Retail Architecture, was required to re-invent the Abeer Azzuhour concept, into a modern Yemeni department store.
After reviewing and analyzing the specificities of retailing in Yemen, Open D Group Retail teams created a complete new venue. They advised on the category zoning as well as the international trends to follow whilst keeping a local Yemeni signature. The Retail Project team also managed the expectations of individual partner brands such as L'Oreal Group Luxury Brands creating specific branded areas.
The second step was to translate the concept into reality in Sana'a. This included coordination of production in Dubai and installation/quality control in Yemen.
Gregory Fuller, GM of Open D Group Dubai, says: "We are proud to offer end to end design & execution services throughout the entire region. This premium department store in Yemen is a great example of our expertise."
At the launch event, key Yemeni Retailers and personalities from the Yemen government applauded the Department store concept and execution, which brings a modern and exciting benchmark to Retailing in the country. Osama Kaid, Deputy Manager, says "We are all very pleased with this new concept".
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.