Abu Khader Automotive moves ahead with record 2012 sales results
- Jordan: Sunday, January 27 - 2013 at 14:40
- PRESS RELEASE
Abu Khader Automotive, the official BMW Group importer in Jordan, has announced its sales results for the year 2012 with sales for both BMW and MINI increasing 11% over 2011 sales. These results reaffirm its position as Jordan's leading premium car manufacturer, a huge achievement considering that Abu Khader Automotive only took over as official BMW importer in 2010 and MINI earlier this year.
Commenting on the 2012 sales performance, Zaid Al Abdallat, General Manager, Abu Khader Automotive, said, "These remarkable results clearly demonstrate the continued growth of the BMW brand in Jordan, and the success we have achieved in gaining the markets confidence in Abu Khader Automotive as a reliable and trustworthy importer. This comes as a result of our team's hard efforts and our continuous commitment to invest in bringing good cars to the market, our premium facilities and customer service."
The BMW 5 Series was the top performing model in 2012 in Jordan mirroring its market leadership worldwide.
"BMW group has had a busy year in Jordan during 2012, as we officially launched MINI, the small car with the big cheeky attitude, earlier this year with six different models. We have also launched five new BMW models that included the new BMW 3 Series with its comprehensively enhanced and redesigned sixth generation, the new BMW X3, the new BMW 6 Series Gran Coupe, the new BMW X6 and the new refined BMW 7 series," said Zaid Al Abdallat, General Manager, Abu Khader Automotive.
Marketing also played a crucial role with contributing to the sales success. A number of creative and unique campaigns focusing on new product range; customized trade in offers; financing schemes; After Sales and corporate social responsibility initiatives were implemented successfully.
Adding to the company's great sales achievement was BMW After Sales Service Centre which continued to lead the customer satisfaction score rating in 2012 across the entire Middle East and GCC region with its latest state-of-the-art computerized servising and diagnostic equipments.
Looking ahead, Mr. Abdallat added, "2012 was a great year so we will now focus on continuing towards achieving greater success in Jordan in 2013. Customer satisfaction is always our number one priority, which is why Abu Khader Automotive continuously strives towards providing the best services and the best premium products."
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