Ace Hardware International Exhibition showcases region's best hardware practices and expertise

The three-day roadshow featured several key presenters and a cutting-edge workshop on best retail practices presented by industry guru Art Freedman.

The purpose of the workshop is to further enhance the retail experience across all Ace Hardware International store formats in the regional markets. Additionally, more than 20 multinational vendors from the region attended to showcase new product offerings and trends to Ace Retailers.

George Mokbel, General Manager, MENA, Ace Hardware International said, "We are focused on driving up the value of our retail chain through the delivery of a better product mix across different channels, and superior field support."

Ace Hardware International, known for its extensive range of DIY, home maintenance, outdoor lifestyle and paint products, recently opened its MENA headquarters at Dubai Airport Free Zone. This marks an important milestone in the brand's regional expansion. Ace Hardware International is present in six MENA markets today and over the next five years, the retailer expansion plan for the region includes projected operations in Egypt, Bahrain, Qatar, Oman, Lebanon, Morocco, Afghanistan and Cyprus.

Mokbel said, "Ace is planning to expand across the MENA region and continuously investigates the introduction of new categories and services to further strengthen its position as a 'one store many lifestyles' retailer. The three-day roadshow entails launching of several ACE private labels, new categories and establishment of the regional vendors in Dubai is in line with this growth strategy."