Addtech launches latest advertising solution and innovative eco-friendly paint technology in region

Addtech has partnered with patent holders of these technologies from USA, with manufacturing facilities in China to produce these panels.

After conducting extensive research on the Middle East Advertising Business, Addtech spotted a gap in the GCC market and launched these exciting products Innovative EL Panels with animated posters, high-tech EL lighting for events and other illumination solutions, and Augmented Reality.

"EL is a paper-thin, flexible, energy efficient, light source," said Umakant Rath, Managing Partner and CEO of Addtech. "Any artwork can be lit up and animated to client specifications, and panels can be customised to illuminate in any size, shape, colour or sequence. What's more, EL manages to maintain a perfectly visible image when lit anytime, anyplace," he added.

S.M Sharif, Chairman of Addtech, said, "Though EL was invented in 1936, only recently has the technology become commercially viable and available at a competitive price. We have been aware of this technology for quite a few years, and have been keeping an eye on it. We feel now is the right time to bring it to this market."

This specialised and high tech, advertising and signage solution offers a unique communication platform for brand owners and marketers who are looking for an edge to their promotions efforts.

Another Addtech exclusive brand recently launched alongside EL technology, is Rhenocoll, a patented high-tech, water-based, environmentally-friendly paint, coating and adhesive solution. Reputed 65-year-old German company, Rhenocoll, has business expanse in 75 countries worldwide and is known for its quality, unique and highly specialised products.

Rhenocoll's range of products include wood paints for doors and windows (interior and exterior use), PVC coatings, and unique glass varnish systems that offer opaque, transparent and unique special effect paints for glass. Their product portfolio also includes wood adhesives, glues, wood varnishes and stains, coatings for all major surfaces, façades and roofs, epoxy floor coatings, epoxy stone concept paints and fire protection coatings for wood.

Addtech will be rolling out even more innovative brands and products during the course of 2013.