ADIB named UAE's overall Best Bank in Customer Service

The 2012 Bank Benchmark Index Awards were created to reward banks that value customer service and strive towards service excellence. It has matured into one of the UAE's most anticipated reports in the industry, particularly with the recent changes in the banking environment. ADIB was chosen amongst a number of conventional, local and international banks in the UAE.

Tirad Mahmoud, CEO of ADIB said: "Our brand is all about delivering excellence in customer experience. I am extremely pleased to see the ADIB team exceeding all expectations in achieving this honour, and delighted that our efforts have been recognized. I congratulate ADIB family on these achievements and commend their customer focus and dedication to our Shari'a inspired values of simplicity, transparency, mutual benefit and hospitality."

ADIB was recognised for the professionalism of its customer service teams and its superior standards in customer service across its different delivery channels. The customer experience was evaluated to determine whether service delivery met seven key variables of service provision, namely reliability, responsiveness, assurance, empathy, a well-equipped service environment, complaint management and customer loyalty.

"In a short period, we have introduced new ways to make banking simple and sensible for our clients through our online services and have invested heavily in training our staff. All to deliver on our core brand promise - banking as it should be," concluded Tirad.