Advertisers vow to ignore Microsoft's 'Do Not Track' plan
- Middle East: Thursday, October 11 - 2012 at 02:01
Digital Advertising Alliance, an ad lobby group, has said Microsoft's "do not track" (DNT) plan for Internet Explorer 10 is likely to be ignored by the advertisers it is designed to curtail. "The DAA does not require companies to honour DNT signals fixed by the browser manufacturers," the body which represents 5,000 major advertisers, said. "The trade associations that lead the DAA do not believe that Microsoft's IE10 browser settings are an appropriate standard for providing consumer choice. Machine-driven do not track does not represent user choice; it represents browser-manufacturer choice."
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