• » 28 Reasons to Use Interactive Advertising
• » IAB Internet Advertising Revenue Report (May 2007)
• » IAB Internet Advertising Revenue Report (April 2006)
• » IAB Internet Advertising Revenue Report (April 2005)
• » IAB Global Guidelines | Rich Media Guidelines

Reproduced with permission from IAB - Interactive Advertising Bureau. Further reproduction prohibited without express written permission.

Definitions and Methodology

Page Impression:
Is defined as "A file or a combination of files sent to a User as a result of that User's request being received by the server". Note: The User must be a valid User. Non-requested files (e.g. some images, surplus html files served to build frame-sets, pushed pages etc.) are excluded. One request by a valid User should result in one Page Impression being served. Where service providers, search engines or other organisations cache site content, Page Impressions served from such caches may not be recorded by the originating site.

Unique User:
Is defined as "The total number of unique combinations of a valid identifier. Sites may use (i) IP+Useragent, (ii) Cookie and/or (iii) registration ID". Note that where Users are allocated IP addresses dynamically (for example by dial-up Internet Service Providers), this definition may overstate or understate the real number of individual Users concerned.

Visit:
Is defined as "A series of Page Impressions to one User which ends when there is a gap of at least 30 minutes between two Page Impressions for that User".

Invalid traffic:
Is defined as "Traffic generated by web site development activity, whether by the site or by its agents and automated search engines, indexers, robots, spiders etc. as defined by ABC ELECTRONIC on a list of user agents see www.abce.org.uk

Last certification period: March 01-31, 2008 | view audit summary

In February 2006 ABC ELECTRONIC conducted an independant Case Study which they made available from their website, you can download a copy of the study here.

Adserving technologies and standards
AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.


In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.


The Audit Bureau of Circulations, ABC ELECTRONIC and the IFABC stand for independence, truth, and transparency. These organisations employ strict audit standards ensuring the highest possible levels of data integrity and reliability. ABC ELECTRONIC ensures that the procedures used by its subscribers in the preparation of data for audit conform to the latest internationally-agreed industry standards. AME Info was the first website in the Middle East to achieve ABC certification. View audit summary


In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.


AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements.

The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.


For more information or a quotation please contact us