AIG selects Bidaya corporate communications to manage events related to opening of new terminal

Bidaya was chosen through a competitive bidding process that involved a number of prominent local and international companies in the field.

To this end, an agreement was signed by AIG CEO Kjeld Binger and Jumana Twal, CEO and Founder of Bidaya.

Under the agreement, Bidaya will be managing the official inauguration of the new QAIA Terminal. Bidaya will also be organizing an event for AIG employees as part of AIG's appreciation for their dedicated efforts and commitment.

A number of interactive activities for passengers experiencing the new terminal will also be handled by Bidaya, in addition to local, regional and international media coverage and strategic content for all of the three events.

Built over 100,000 square meters, the new QAIA terminal is designed to become a proud national and economic landmark for all Jordanians. The new terminal will increase QAIA's capacity to 9 million passengers per year.

"As we get closer to the official opening of the new terminal, we are entering a new phase of the project. As such, and based on strict technical and financial RFP criteria, AIG has selected Bidaya as the ideal partner of choice for this phase. Selecting the right partner is instrumental in making sure that we meet the expectations of all Jordanians eagerly awaiting the opening of the new terminal. At AIG, we have a strict and transparent bidding process that is in line with our Company values of integrity, professionalism and respect, and our dedication to delivering unparalleled levels of excellence and innovation," stated Binger.

In turn, Twal said, "We are extremely proud to have been selected to manage one of the most highly anticipated events in Jordan. Bidaya has carefully studied all aspects related to AIG's identity, strategy and goals, so that we are best able to serve them during this important transformational phase. We are very confident that the new terminal will elevate the experience of travelers to and from Jordan, and that it will play an important role in promoting the Kingdom as a tourist destination, which will in turn positively impact the national economy."

Bidaya Corporate Communications offers 360° public relations, content development, media relations, event management, and social media services to the Jordanian and regional markets. Bidaya has been providing public and private sector clients in Jordan and the MENA with PR solutions since 2004.