Al Hamra Mall set to open first VOX Cinemas in Ras Al Khaimah

Benoy Kurien, General Manager, Al Hamra Group, "At Al Hamra Village, we aim to provide a well-rounded quality lifestyle with a mix of sports, relaxation, entertainment and leisure options. With VOX cinemas opening in Al Hamra Mall, residents and visitors have another great option to explore throughout the week. While enjoying an extravagant shopping and dining experience with your family you can now round it off with a great movie at Al Hamra Mall."

The opening of VOX Cinemas is in line with Al Hamra Group's plans to introduce premium entertainment experiences for residents and visitors through their much awaited family entertainment arena. Having invested in the latest digital cinema technology, VOX Cinemas will offer a superior movie-going experience featuring high resolution projection systems, 8 fully digital and 3D-enabled screens showing more sessions than any other cinema in the Emirate. VOX Cinemas at Al Hamra Mall will feature the luxurious premium cinema concept VOX GOLD which offers large reclining seats, a restaurant style menu with an extensive hot food selection served direct to your seat, all within an intimate cinema environment.

The VOX Al Hamra cinema will also feature a VOX Cafe and candybar which will offer guests a large variety of traditional cinema favorites coupled with more contemporary food and beverage such as gelati, crepes, fresh juices, salads, sandwiches, french fries, pizzas, coffees, muffins and gourmet popcorns. Tickets will be available on the VOX Cinemas website, in-cinema kiosks, iPhone and Nokia apps, the mobile website or in-person at the ticket box making it convenient for all.

Owned and operated by Majid Al Futtaim Ventures, VOX Cinemas have been bringing great movie entertainment experiences to the UAE for more than 10 years. When open, Ras Al Khaimah will be the ninth location for VOX Cinemas. "We're excited to announce VOX Cinemas' newest cinema location in the northern emirates. Ras Al Khaimah is another emerging market where there is an increasing demand for premium entertainment," said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. "Al Hamra Mall is a key area of growth, and we're delighted to partner with the Al Hamra Group in bringing the community's first, state-of-the-art move experience."

Wesam Aldora, Al Hamra Mall Manager, "Al Hamra Mall broke ground in early January to start construction of the extension which will house VOX Cinemas, as well as a purpose designed children's entertainment centre from one of the leading operators in the Middle East".

Lisa Ruddock, Group Leasing Manager - Leasing, "The extension will add a leasable area of 70,115 sq.ft to the existing 197,077 sq.ft, an increase of 35%. The additional retail space on the Ground Floor will provide for the introduction of several medium size (4,000sqft - 7,000sqft) units for international fashion stores and casual dining. By the end of 2013, residents and visitors to the fastest growing area of Ras Al Khaimah will be able to enjoy in Al Hamra Mall the kind of shopping and entertainment that they would have previously had to travel to Dubai to find".