Al Majid Motors 'First Consumer-Friendly' dealer in the UAE

Classified on the basis of consumer-friendliness, the indexing was based on customer service levels in 24 leading outlets in various categories including Automobiles and involved a survey of 1,700 consumers in Dubai.

The key criteria in the classification were: consumer satisfaction and consumer perception of the business (60%); the number of consumer complaints received and the time taken by the business to solve the complaint (20%); and a comparative analysis of product prices in the outlet and its competitors (20%).

Al Majid Motors automobiles part of Juma Al Majid Est. scored one among highest in the overall rating in the Automobiles category. This came after Kia Brand underwent a series of developments and amendments to its models, to stand today as one of the best and world's fastest growing brands.

Kia has succeeded in entering the world of luxury by launching recently its all-new flagship sedan - the Quoris - the first rear-wheel-drive large saloon for more than a decade from Kia - that sets new standards for advanced design, new technologies and driving performance.

Mr. Amie Ramesh, General Manager at Al Majid Motors Co. commented: "Kia Motors endeavors to remain at the forefront of the continuous developments and changes that occur in the automotive industry. And today, it has placed the consumers at the top of its priorities in providing all their requirements to pursue these changes."

Ramesh continued: "Kia Motors continues to deliver a combination of quality and affordability - a difficult equation in any industry - leading to an ever increasing number of new consumers discovering the Kia brand."

Kia Motors continues its evolution through the production of a new generation of vehicles that are revolutionising the automotive industry.

The award ceremony was attended by Mr. Mohammed Lootah, Deputy Chief Executive Officer of CCCP (Dept. of Economic Development) and Mr. Khalid Issa, Chief Operating Officer at Juma Al Majid Group.