Al Tayer Motors launches all-new Maserati Quattroporte in Dubai

The all-new Maserati Quattroporte was recently unveiled at the North American International Auto Show in Detroit and now makes its entry into regional markets in the Middle East.

Speaking at the launch, Ashok Khanna, Chief Executive Officer, Al Tayer Motors, said: "The all-new Quattroporte sets a new benchmark in its segment and carries forward the brand's enduring legacy of Italian style, passion and excellence. It is one of the mainstays in Maserati's growing product portfolio, which we are confident, will enable the brand to reach greater heights over the coming few years."

The flagship of the Maserati product range is larger, lighter, more luxurious and more practical than the globally acclaimed car it replaces. With a 307 km/h top speed, it is also as fast as most two-door supercars.

Umberto Cini, Managing Director, Maserati General Overseas Markets, stated: "Launching the all-new Quattroporte here in the UAE and the region following its international debut emphasises the importance of these markets for our brand. The sixth-generation Quattroporte is the ultimate luxury sports sedan offering high-end sporty performance, uniquely blended with Italian elegance and bespoke materials. We are confident that it will continue to attract customers who are looking for a car that will offer them a luxurious drive while making a statement about their personal style."

The Maserati Quattroporte will retail at a starting price of Dhs525,000/- and will be available at Al Tayer Motors' showroom on Sheikh Zayed Road in Dubai.

The sixth-generation Quattroporte delivers a leap forward that not only sets the high-technology tone for Maserati's upcoming new-model onslaught, but also remains faithful to Maserati's long history in luxury sports sedans.

The powerful engine and the large cabin are at the core of the Quattroporte's design, dominated by a long, powerful nose and a concave Trident grille providing a clear link to both the outgoing Quattroporte and the GranTurismo.

Even with all of its new technology, the new Quattroporte remains true to Maserati's roots. Its V8 twin turbo makes it not only the fastest four-door Maserati ever built, but also the most powerful and the most economical as well.

The direct-injection engine family will boast a 3.8-litre V8 and a 3.0-litre V6, both of which are all new, twin turbo charged, designed by the Maserati Powertrain experts and assembled by Ferrari at Maranello.

The 3.8-litre V8 engine provides Maserati's new performance benchmark, reaching 100km/h in just 4.7 seconds and achieving a 307km/h top speed. It is 20km/h faster than the Quattroporte Sport GT S and has up to 200Nm more torque as well.

With an eight-speed automatic transmission and both rear-wheel drive and all-wheel drive configurations (V6 version), it is also the most secure all-weather performance car in Maserati's history.

To offset its scintillating performance, the V8 Maserati Quattroporte has lowered both its fuel consumption and emissions by 20 percent compared to its predecessor.

The all-new architecture retains the Quattroporte's traditionally exquisite handling thanks to its 50:50 weight distribution, a double-wishbone front suspension, and a state-of-the-art five-link rear suspension. It can now deliver the added security and all-weather assurance of all-wheel drive as well.

It also delivers new standards in quality in every area from design, development, fabrication and process controls. It is produced in a new plant that combines Maserati's traditions of craftsmanship with cutting-edge technologies that are able to guarantee outstanding quality by controlling even the tiniest details.

Traditional hand crafted detailing continues in the Quattroporte's cabin, and this has been added to with even more interior space in all seats and both four- and five-seat layouts.

Cabin luxury leaps forward technically, too, with features like the Maserati Touch Control screen, adjustable pedals (left hand drive only), reversing cameras and the optional 15-speaker Bowers & Wilkins audio system, as well as WLAN-based WiFi and compatibility with most modern mobile phone systems.

With the original Quattroporte in 1963, Maserati invented the concept of the luxury sports sedan and the new Quattroporte continues to be the benchmark for high quality engineering, supercar performance and limousine comfort.