Alfardan Automobiles showcases excellence by BMW Individual at Qatar Motor Show 2013

The highlight of the stand was the BMW Pearl Series, the latest creation from BMW's cuztomised optioning programme - BMW Individual, which enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims.

A collection of specially designed and produced BMW 7 Series and 6 Series Individual models, the BMW Pearl Series have been produced and inspired by the Pearl - the treasure that brought the region its first taste of wealth.

BMW Individual designers were challenged to transfer the mystery, elegance and beauty of the Pearl to a BMW 7 Series and 6 Series Gran Coupé. The result is a series of unique vehicles that are expected to capture the imaginations and appeal to the discerning tastes of BMW customers in Qatar.

The Pearl Series models feature an exclusive Frozen Matt Brilliant White exterior colour and Merino Amaro Brown leather interior with newly developed white piping and individual wood trim in Ash Grain White. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals.

"The BMW Individual programme is the ultimate reflection of style and exclusivity. It enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims. We have high expectations for the BMW Pearl Series in Qatar," said Mohammad Kandeel, General Manager of Alfardan Automobiles.

Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function.

"BMW Individual ensures that your BMW vehicle reflects your own personal taste and unique sense of individuality. The BMW Individual team is dedicated to finding new paints and materials in order to find new ways to develop truly exceptional cars. A BMW Individual vehicle comes fully loaded with features and options permitting the driver to convey their desire for superb quality and unique styling even further. Customers can also choose their favourite seams in the leather from some patterns proposed by the programme, from the stitching to the vehicle trim. It has been a success here in Qatar - our customers have come to expect only the finest and most exclusive ownership experience available in the premium segment," Kandeel added.